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Market Research

The Fisheries Research and Development Corporation (FRDC) undertakes regular market research with the Corporation’s key stakeholder groups to gain an understanding of their views on key issues and on the corporation itself. In addition the FRDC undertakes consumer and community research to gain an understanding of community and consumer views.

The research program runs on an annual cycle focusing on different stakeholders, and using different research. Research undertaken includes face-to-face qualitative in-depth interviews with key stakeholders (e.g. state government fisheries managers, representatives from industry associations and research organisations); quantitative telephone surveys with grass-roots operators from across a range of fisheries and aquaculture; and FISH Magazine reader surveys.

The overarching aim of the research is to assist FRDC with improving its organisational strategy, management and performance by systematic measurement and monitoring of sentiment among ‘grassroots’ fishing and seafood operators and key stakeholders, and identifying strengths, weaknesses, opportunities and threats. The community research is also used to evaluate how extension and dissemination of research findings impact on perceptions of activity. 

FRDC Stakeholder Research

2018 Stakeholder Survey - underway now

Every few years the FRDC surveys stakeholders – fishing and aquaculture, Indigenous, researchers, and government to find out their views on the priorities, work and investments being undertaken.

The surveys are a really important way to let the FRDC know what you think, whether that is good or bad. And it is your opportunity tell us the areas in which to focus and improve or tell us what priorities the organisation should focus. Past surveys are available on the FRDC website.

To run the survey, the FRDC has engaged Michael Sparks at Intuitive Solutions – copied into the email. He will make sure that the research is conducted in accordance with the Market and Social Research Privacy Code and all the information provided will remain confidential.

The survey itself is conducted online and will take around 15 minutes to go through all the questions.

Survey Link: https://surveys.intuitivesolutions.com.au/s3/FRDC-2018-Stakeholder-Survey

 

Past Stakeholder Surveys

 

Fish Magazine Readership Survey

 

FRDC Consumer Research

 

Community perceptions of the fishing industry in Australia