Australian fishing and aquaculture have a strong international presence. Exporting to markets including China, Japan, the United States, parts of Europe not to mention other Asian countries has meant the Australian industry has become well known for its high quality and wide choice of highly sought after species such as abalone, rock lobster, tuna and prawns.
Australia exports for many reasons, but one of the most important for a business is because there are lucrative markets, where customers place a much higher value on particular products that exist in Australia.
International trade in the fishing and aquaculture community can refer to a number of different aspects of the industry. At its core, however it is still about selling your product.
Externally, at the highest level there are a lot of factors that relate to, and impact on a business's ability to sell their product. Trade laws – trade agreements, export regulations and existing trade relations with different countries, can offer different opportunities for global markets.
Further down in the country market place, once a business arrives, there are the same range of issues that apply in Australia – awareness, price, product, packaging; but there are other issues that businesses must address – language, tastes, and currency.
Businesses have options on how to deal with these many issues. Co-operation between existing exporters in the industry is one option, so is partnering with other Australian products, such as wine, fruit and vegetables. An example is the Australian Grape and Wine Authority's Japan, Asia & Emerging Markets Programs.