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Market ResearchFRDC Stakeholder ResearchThe Fisheries Research and Development Corporation (FRDC) has undertaken three waves of market research with the Corporation’s key stakeholder groups, first in 2005, then in 2006 and again in 2008.
In the most recent round (2008), the research program included face-to-face qualitative in-depth interviews with 27 key stakeholders (e.g. state government fisheries managers, representatives from industry associations and research organisations) and a quantitative telephone survey with 160 grass-roots operators in the fisheries and seafood industry in Australia.
The overarching aim of this research was to assist FRDC with improving its organisational strategy, management and performance by systematic measurement and monitoring of sentiment among ‘grassroots’ fishing and seafood operators and key stakeholders, and identifying strengths, weaknesses, opportunities and threats.
FRDC Stakeholder Research
2008 2006
2005
FRDC Consumer Research
Community perceptions of the fishing industry in Australia
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