There’s a new look to the National Fish and Chips Awards in 2017 as the FRDC promotes a new people’s choice category, which will run in conjunction with the National Seafood Industry Awards in September
Each state and territory fishing industry council has historically run individual industry awards, of which the Fish and Chips Award is just one category. This year, however, the FRDC is coordinating two Fish and Chips Award categories – people’s choice and judge’s choice – across all state, territory and national awards.
All fish and chips entrants will be rated against five criteria – taste, service, choice, information and labelling. The FRDC’s communications, trade and marketing manager Peter Horvat says the decision to include a people’s choice award this year will help the seafood sector engage with consumers in an accessible way.
“Everyone has almost iconic memories of eating fish and chips at the beach, feeling that connection to the ocean. We want to build on that. Those memories can help build connections between the public and producers – those fishers working to source the best products for consumers in Australia.”
Through the awards the FRDC aims to engage with consumers and deliver key messages related to the science that underpins Australia’s fisheries and their management. The FRDC will also use this opportunity to better educate and inform consumers on the sustainability of Australia’s fisheries and the wide range of seafood options on offer.
The National Fish and Chips Awards will be presented as part of the National Seafood Industry Awards on Thursday, 28 September, 2017 at the Seafood Directions Conference in Sydney.