The Australian prawn farming sector provides significant income to regional economies, particularly parts of Queensland. The entrance of an exotic disease can potentially cripple the industry. Hence, it is prudent to reduce the risks of disease incursion domestically and on-farm. Since 2010,...

The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...