Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...
Eat fish and you'll live longer and healthier. Everyone knows this - or do they? Where did this common understanding of the benefits of fish arise and what is the scientific basis for these claims. What are the "best bets" for nutrition-based fish promotion in Australia?
Considerable scientific...
Consumer awareness of omega-3 health benefits is increasing continually, which is reflected in increasing sale figures of omega-3 supplements in Australia between 2004 and 2006. The success of omega-3 supplements might have resulted from the intense clinical research with fish oil supplements. In...
This report summarises the outputs of Sub-Programs 2-5 of FRDC 2013-711: Centre of Excellence for Science, Seafood and Health. The report focuses on the period between January 2013 and June 2015 after which time the Sub-programs were ceased. The Sub-programs were entitled: Retailer 2020,...