Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
There are many different factors that affect fish purchasing decisions. These range from personal preferences for sensory characteristics to environmental and financial concerns. In understanding why a particular species of fish is or is not popular in the market place all these influencing factors...
There is a strong negative perception of frozen fish amongst consumers, with many considering that frozen product is of inferior quality compared to ‘fresh’ (chilled) fish. The resistance to purchase frozen fish continues, despite modern freezing technology and practices resulting in...
ORGANISATION:
Department of Agriculture and Fisheries EcoScience Precinct
This study was initiated in response to industry requests for information on the consumption of fish and seafood in Perth, because of widespread concerns about static or declining sales levels, to provide recommendations on how to increase retail sales profitably. It was designed to repeat much of...
Seafood is a nutritionally important food and an inherent part of Australian eating culture. However, consumers are often unsure which seafood to eat. This is for a range of reasons, including not knowing enough about the defining features of differing species or how to prepare and cook them, as...