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PROJECT NUMBER • 2013-727
PROJECT STATUS:
COMPLETED

SCRC: Marketing strategies for profitable growth in China, Harvard University, Shanghai (Applicant: Nathan Maxwell-McGinn, Craig Mostyn Group)

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better...
ORGANISATION:
Craig Mostyn Group
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