In 2017 and 2018, wild-caught Barramundi fishers experienced large price fluctuations, with prices falling to an all-time low. Anecdotal information suggested that this was, in part, due to a lack of development in packaging, presentation and grading of products, which in turn had seen demand from...

1. Convene a Barramundi stakeholder workshop in Cains on June 29th 2. Identify and agree causes of market failure 3. Confirm participants who will be responsible for Actions agreed

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian...

End chain customers have learnt to expect muddiness in Barramundi and this causes a negative barrier to purchase. The impact of market perception is farmed Barramundi has remained at 7-$10/kg (farm-gate price) for >10 years, despite the species having an 'iconic' name with consumers. There is a...