327
results
Blank
Blank
Industry
PROJECT NUMBER • 2008-753
PROJECT STATUS:
COMPLETED

Seafood CRC: Oyster Consortium marketing projects investment meeting

This workshop focused on marketing directions for the Australian oyster industry. The oyster consortium vision was to: "Improve the profitability of Australian oyster businesses through increasing penetration of innovative and existing oyster products into new and existing markets." The current...
ORGANISATION:
Ridge Partners
Industry
PROJECT NUMBER • 2005-241
PROJECT STATUS:
COMPLETED

Progressing the recommendations from the scoping study report for abalone marketing and promotion

The Australian abalone industry identified a clear need to continue with the work done by David McKinna and the investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market....
ORGANISATION:
Abalone Council Australia Ltd (ACA)
Blank
PROJECT NUMBER • 2013-727
PROJECT STATUS:
COMPLETED

SCRC: Marketing strategies for profitable growth in China, Harvard University, Shanghai (Applicant: Nathan Maxwell-McGinn, Craig Mostyn Group)

The market in China is changing rapidly with centres of growth moving away from the traditional coastal areas. At the same time, Australia’s lobster and abalone industries are facing competitive pressures from new sources of “live” seafood. Adding to this the recent push for better...
ORGANISATION:
Craig Mostyn Group
Blank
PROJECT NUMBER • 2009-777
PROJECT STATUS:
COMPLETED

SCRC: SCRC Honours Scholarship H4.2 Australian Farmed Prawns:B2B and B2C: A gender comparison of perceptions of relationship marketing (Dr Leone Cameron; Student Hannah O'Brien)

One of the most important global food sources is seafood, and in particular saltwater seafood. However, while demand is increasing, the supplies of wild caught sources are depleted and there is now an increased need to source seafood species, such as prawns from farmed stocks. Aquaculture has become...
ORGANISATION:
University of the Sunshine Coast (USC)
Industry
Adoption
PROJECT NUMBER • 1997-300
PROJECT STATUS:
COMPLETED

Identification of market requirements for future development of the Australian Seafood Catering Manual

This report aims to identify the market requirements for the future development of the Australian Seafood Catering Manual. Although the manual generated extremely positive feedback from industry, only a small proportion of the potential target market was tapped. Consumer research has been conducted...
ORGANISATION:
Department of Agriculture and Fisheries EcoScience Precinct
View Filter

Product Type

Organisation