Southern Rock Lobster IPA: communications and extension in the Southern Rock Lobster fishery
Southern Rocklobster Ltd (SRL)
Ross J. Hodge
Principal Investigator: Ross Hodge
1. Provide mediums of communication with all stakeholders in the Australian Southern Rock Lobster Fishery through re-introducing the SRL News, updating the SRL Website to include new RD&E, Catching Sector information and Educational sections.
2. Encourage and focus R& D applications and activities to align with the Industry RD&E Industry Strategic Plan 2011-2016 through increased communications.
3. Extension of R&D outcomes to support and promote adoption of new technology and science and other outcomes through increased communications.
4. Provide factual, regular and consistent information to the community (in fact sheet format) and prepare press releases to media contacts to develop a more positive public perception as a 'Clean Green' sustainable and well managed fishery