4 results

ABFA IPA Using consumer market research to develop a branding strategy

Project number: 2023-207
Project Status:
Completed
Budget expenditure: $45,000.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 30 Jun 2024 - 31 Oct 2024
Contact:
FRDC
SPECIES

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

ABFA IPA: Consumer market research to underpin a brand strategy to grow category demand and support premium pricing

Project number: 2022-202
Project Status:
Completed
Budget expenditure: $67,500.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 27 Jun 2023 - 30 Jan 2024
Contact:
FRDC
SPECIES

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence
Industry
PROJECT NUMBER • 2018-140
PROJECT STATUS:
COMPLETED

Strengthening the ABFA Quality Framework

The Australian Barramundi Farmers’ Association (ABFA) supports its members to strive to differentiate Australian farmed Barramundi on quality, safety, and sustainability. A critical aspect in building market share and securing premium price is assuring buyers and consumers that every meal of...
ORGANISATION:
Australian Barramundi Farmers Association (ABFA)
SPECIES
Industry
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