Project number: 1993-255
Project Status:
Completed
Budget expenditure: $8,000.00
Principal Investigator: Simon Bennison
Organisation: Aquaculture Council Of Western Australia Inc
Project start/end date: 4 May 1994 - 30 Dec 1994
:
TAGS
Marketing
Consumer
Aquaculture

Objectives

1. To test the awareness of the Singapore market to three species, black mussels, trout and yabbies
2. Use the materials to engender a cooperative approach to overseas marketing by aquaculturalists
3. To test the marketing theme "NOWHERE CLEANER NOTHING FRESHER"