Promotion of "Marketing Names for Fish and Seafood" to Industry and Government Agencies (promotion of book developed and printed 94/137)

Project number: 1994-136.03

Project Status:

Completed

Budget expenditure: $40,000.00

Principal Investigator: Judith M. Ham

Organisation: Judith Ham Consulting

Project start/end date: 7 Mar 1995 - 2 Jan 1997

Contact:

FRDC

Objectives

1. Develop a specific presentation package for each target group in industry, government and trade

2. Conduct direct presentations to representatives of each target group at a State level

3. Encourage adoption of the "Marketing Names for FIsh and Seafood" by the nominated groups in the context of the overall fish names strategy

Final report

Author: JM Ham

Final Report • 6.09 MB

1994-136.03-DLD.pdf

Summary

The purpose of this project was to promote the adoption and use of Marketing Names for Fish and Seafood in Australia (MNFSA). Problems caused by the lack of uniform marketing names date back to the 1970s. The Australian Fisheries Council (AFC) established a Recommended Marketing Names for Fish Committee in 1980. Recommended Marketing Names for Fish was in published 1985 and a revised edition was published in 1988. MNFSA was published in 1995.

The objectives of this project were to: develop a specific presentation package for each target group in industry, government and trade; conduct direct presentations to representatives of each target group at a state level; and encourage adoption of MNFSA by the nominated groups in the context of the overall fish names strategy.