Project number: 1994-136.03
Project Status:
Completed
Budget expenditure: $40,000.00
Principal Investigator: Judith M. Ham
Organisation: Judith Ham Consulting
Project start/end date: 7 Mar 1995 - 2 Jan 1997
Contact:
FRDC
TAGS
Communications

Objectives

1. Develop a specific presentation package for each target group in industry, government and trade
2. Conduct direct presentations to representatives of each target group at a State level
3. Encourage adoption of the "Marketing Names for FIsh and Seafood" by the nominated groups in the context of the overall fish names strategy