The purpose of this project was to promote the adoption and use of Marketing Names for Fish and Seafood in Australia (MNFSA). Problems caused by the lack of uniform marketing names date back to the 1970s. The Australian Fisheries Council (AFC) established a Recommended Marketing Names for Fish Committee in 1980. Recommended Marketing Names for Fish was in published 1985 and a revised edition was published in 1988. MNFSA was published in 1995.

The objectives of this project were to: develop a specific presentation package for each target group in industry, government and trade; conduct direct presentations to representatives of each target group at a state level; and encourage adoption of MNFSA by the nominated groups in the context of the overall fish names strategy.