The Southern Squid Jig Fishery (SSJF) is a small fishery for arrow squid that operates in south eastern waters, primarily off the coasts of Victoria and Tasmania.

As we interpret the brief, the essence of this project is to find a means to restore the SSJF to sustainable economic viability. The problems facing this industry are becoming increasingly common in the agrifood sector and have been brought about by a culmination of factors as outlined below:
1. The increase in costs.
2. Strong competition .
3. Strong and increasing competition from imports.
4. Superior eating quality.
5. Australian consumers are not well educated about buying and preparing squid, limiting its consumption.
6. The sector has little ability to invest in innovation or process improvements due to low or negative profitability.