Project number: 2009-316
Project Status:
Completed
Budget expenditure: $14,916.81
Principal Investigator: Phee Gardner
Organisation: Young Chef of the Year Pty Ltd
Project start/end date: 30 Nov 2008 - 30 Nov 2009
Contact:
FRDC

Need

Chefs and Hospitality Staff are key opinion leaders with respect the food eaten by Australians. Ensuring Chefs have an understanding and appreciation of the Seafood Industry is very important.

In addition in Australia approximately one third of seafood meals are consumed "out of home" therefore it is vital that efforts are made to educate the people who make the key purchasing decisions in these areas, namely the chef.

Objectives

1. Identity, Encourage and Inspire Australia’s young talent within the restaurant industry.
2. Identify the future opinion leaders in the food industry and educate them about the seafood and the industry.

Related research

People
People
People