Project number: 2014-705
Project Status:
Budget expenditure: $17,750.00
Principal Investigator: Alexandra McManus
Organisation: Curtin University
Project start/end date: 1 Jun 2014 - 30 Jan 2015


Bev Cooke has identified an issue facing many small to medium seafood businesses, particularly those in regional Australia, where they want to promote their products but do not have the evidence on which to base their marketing and promotion material. This project will develop a 'How to' resource that these businesses can use to develop their own resources that are based on evidence.


1. A - How to - resource for small to medium seafood industry businesses to develop consumer promotional material using Eagle Bay Fisheries to illustrate how it can be used in practice.

Final report

ISBN: 978-0-9874218-2-1
Author: Alexandra McManus
Final Report • 2015-02-16 • 328.41 KB


This project aimed to develop ‘how to’ guide for small to medium businesses to assist in navigating the Food Standards Code as well as a simple promotional brochure framework, using Augusta Wild Caught Fisheries to illustrate how it could be used in practice. This guide aims to help small to medium sized seafood businesses to promote and market their products by:

  1. Outlining the chapters of the Food Standards Code (the Code) that relate to food sold in Australia
  2. Providing some information about common microbiological testing
  3. Including a format of a brochure that businesses could use to promote the health benefits of their products.

Small to medium businesses now have a resource to assist them in navigating through the Australian Food Standards Code. This resource will help them to understand the requirements of food labelling within the Code and includes template to assist in developing a marketing brochure.

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