Project number: 2017-164
Project Status:
Budget expenditure: $391,584.64
Principal Investigator: Robbie Sefton
Organisation: Sefton and Associates Pty Ltd
Project start/end date: 14 Dec 2017 - 30 Dec 2018


Commercial in confidence. To know more about this project please contact FRDC.


Commercial in confidence

Final report

ISBN: 978-1-925983-99-9
Author: Robbie Sefton
Final Report • 2018-09-14


The present study, undertaken by Sefton Associates Pty. Ltd., was developed to investigate communication and stakeholder engagement in a manner that is professional, effective, respectful, accessible and transparent. 

The NCCP impacts a significant number of stakeholders, each with their individual viewpoints regarding carp control. Social research commissioned by the NCCP found awareness levels of the program remain low:
- 30% of Australians are still unsure or considered virus release neither acceptable or unacceptable - suggesting there's still a large audience to engage with. 
- Over one third (36%) of respondents were unsure if native fish levels were declining - showing a lack of awareness of the problems carp present. 

To ensure stakeholders have been adequately engaged, this study recommended frequent, tailored and ongoing communication and consultation with these stakeholders. The NCCP scope of work is also very complex, with many and varied research programs to investigate the possible release of a biocontrol agent. The findings from this research provide advice for sharing outcomes with stakeholders in a way that has relevance to them.

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