Title:

A framework for advancing social acceptance of the agriculture sector in Australia - A joint RDC initiative

Project Number:

2019-042

Organisation:

AgriFutures Australia

Principal Investigator:

Jenny Medway

Project Status:

Current

FRDC Expenditure:

$105,000.00

Program(s):

Communities

Need

AgriFutures Australia, on behalf of the RDC funding partners, is seeking to develop a sector wide understanding of community trust in rural industries. This scope includes identifying key and material issues with industry stakeholders in order to effectively baseline community sentiment quantitatively. This baseline will then provide data against which additional data collection activities in years two and three may be used to assess sector initiatives designed to improve trust, monitor changes in community trust and its drivers due to external factors, and clearly communicate sector sustainability narratives to key external and internal stakeholders. Moreover, there is significant power in approaching this as a collective of agricultural industries to develop a consolidated, consistent framework for community trust that may then be used in industry-specific ways as required.

Objectives

1. A stakeholder engagement process to determine the industry’s key social license issues

2. An annual quantitative benchmark survey of community sentiment, including issues identified in the stakeholder engagement process

3. Pathways and models for improving community trust and acceptance over time

4. A report outlining the social insights and trust building strategies

5. Supporting communication material to facilitate interpretation of the data insights and research outcomes

Research Outcomes (Year One)

Fact Sheet
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ISSN:
Author(s):
Date Published:May 2020
Rural industries (fishers, farmers and foresters) have collaborated to develop a pathway to proactive, transparent, long term engagement with the community via a three-year research program into the drivers of community trust. Year one research findings at a glance.

Rural industries on track with trust - key drivers, risks and opportunities revealed

Brochure
ISBN:
ISSN:
Author(s):
Date Published:May 2020
Rural industries (fishers, farmers and foresters) have collaborated to develop a pathway to proactive, transparent, long term engagement with the community via a three-year research program into the drivers of community trust YEAR ONE FINDINGS

Understanding community trust for rural industries- fishing and aquaculture results

Fact Sheet
ISBN:
ISSN:
Author(s):
Date Published:September 2020
The Community Trust in Rural Industries project aims to understand the nature of the relationship between Australia’s rural industries and the community, uncovering the real drivers of trust, risks and opportunities and the connectedness of the sector. It also aims to build capacity of rural industries to improve levels of community trust in their activities and people. This factsheet summarises the current level of trust the community has towards fishing and aquaculture and explores what the industry can do to improve how society sees it.

Fisheries & Aquaculture Industries’ Research Outcomes

Fact Sheet
ISBN:
ISSN:
Author(s):
Date Published:September 2020
The Community Trust in Rural Industries project aims to understand the nature of the relationship between Australia’s rural industries and the community, uncovering the real drivers of trust, risks and opportunities and the connectedness of the sector. It also aims to build capacity of rural industries to improve levels of community trust in their activities and people. This factsheet summarises the research findings from the first year of work.