Project number: 2020-058
Project Status:
Budget expenditure: $600,000.00
Principal Investigator: Matt H. Taylor
Organisation: Western Rock Lobster Council Inc (WRLC)
Project start/end date: 29 Sep 2020 - 29 Jun 2025


The WRL Board agreed that it must continue to improve communications within and outside the industry if it is to attain its goal of creating a highly professional organisation and industry by 2022. WRL must have the means to inform the industry of RD&E that may influence day-to-day operations and longer-term planning for individual enterprises and the industry as a whole. Equally, WRL must be in a position to provide the community with information that increases trust, respect and value for the western rock lobster industry and its members. Of note, it is important that the wider community is aware of the RD&E that underpins the environmental record of the industry, innovation and its value to Western Australia (particularly to regional WA) and Australia.

WRL currently does not have the capacity to efficiently and effectively manage its RD&E communication methods with the industry and the wider community. This program will generate that capacity by and for WRL itself.

WRL has long acknowledged that the role of WRL is to support the broader industry (not only the fishermen) RD&E and to date, the organisation has been ineffective in doing so. It has been noted that there is a need to be more collaborative and encompassing of the diverse stakeholder groups within the industry, which can be achieved through greater engagement and improved communication. WRL must be perceived by its stakeholders as being relevant, accessible, responsive and a credible provider of RD&E to the industry.


1. Engage with and understand the community’s views of the western rock lobster industry in order to determine how to increase community trust, respect and value for the western rock lobster industry.
2. Provide efficient and effective channels of communication to stakeholders to share the benefits of RD&E.
3. Increase education within and awareness of the western rock lobster industry.
4. Keep WRL Members, fishers and crew well informed and provide them the opportunity to offer feedback and input as to WRL’s activities.

Final report

ISBN: 978-0-6488948-2-7
Author: Matt Taylor
Final Report • 2022-11-18 • 343.73 KB


The original intention of the Western Rock Lobster (WRL) Communications Program was to deliver its communications and engagement activities over four years from 2021 to 2025. However, as investigations progressed additional information about the communication and engagement needs of stakeholders were revealed, while at the same time the industry experienced on-going pandemic and severe trade disruptions, requiring the delivery of these activities to be accelerated. This resulted in the Program delivering its planned activities ahead of schedule, while also presenting new opportunities for stakeholder and community engagement, including developing a revised communications and engagement strategy and activities plan.
This Report outlines the activities undertaken in the accelerated Program.

Related research


WRL Communication, Education and Engagement Program

1. Strengthen industry members' engagement: Increase the full participation by internal stakeholders in Council activities, to best enable the Council to represent the industry to government and other stakeholders. This includes industry engagement and communication of WRL IPA activities and R&D...
Western Rock Lobster Council Inc (WRLC)