During the initial conceptual steering committee meeting of the Tuna Champions program it was identified, and supported by marketing specialists, to focus on a single species, in this case the SBT. If this was done well, it would minimise dilution of the messaging and improve the uptake and momentum of increased stewardship in that particular fishery. It was noted however that the messages would likely ‘spill over’ into other species, particularly other tuna species as the practices being promoted were applicable to them. Then further, that the messaging and recognition of the value of stewardship as it relates to recreational fishing practices would spill over more broadly to other species. This effect has now been realised with fishers that target other tuna species already organically sharing and promoting the message of tuna champions and more broadly, several other recreational stewardship programs have been developed or are currently in the funding or conceptual phases including Shark Mates, Snapper Stewards and a program in Tasmania promoting stewardship in the recreational fishery targeting Sand Flathead.

The recent recognition by the Federal Government of the success of the Tuna Champions program was highlighted in the commitment to fund an extension of the program announced with the launch of the 2021 Federal budget.

This funding will facilitate the need to broaden the program to the next level by increasing the scope of the project to now focus on more key tuna species in Australia, including Yellowfin Tuna and Longtail Tuna. The geographic distribution of these species and the recreational fisheries that target them will increase the breadth of the program across Australia with both these species commonly caught on the east and west coasts and Longtail Tuna caught along the top-end of Australia, including the Northern Territory.