Project number: 2021-095
Project Status:
Completed
Budget expenditure: $10,000.00
Principal Investigator: Jane Wightman
Organisation: Hort Innovation
Project start/end date: 9 Jan 2022 - 9 Jul 2022
Contact:
FRDC

Need

Project aim
• What is the value proposition and the processes and resources required which will engage researchers in incorporating an adoption pathway in the design and delivery of the projects they are involved in, where researchers can articulate ‘where’ on the impact pathway their research starts and finishes and what role it plays in identifying core problems and finding solutions.
Project outcome
• Researchers and extension officers actively engaged in the design of a theory of change that will best inform the pathways to adoption and impact.
Context
• This is not about the design of the technology or the research methodology (although these will contribute to adoption and impact), it is specifically about mapping the role of extension in supporting projects to optimise adoption and impact.

Objectives

1. 1. Researchers and extension practitioners who are involved in the project increase their knowledge, attitude, skill, aspiration and practice (KASAP) in applying an impact pathway approach to their work.
2. 2. Researchers and extension officers actively engaged in the design of a theory of change that will best inform the pathways to adoption and impact.
3. 3. A practical co-designed model/process and guidelines of a theory of change that is ready to pilot with researchers and extension practitioners for levy funded projects.

Final report

Author: Horticulture Australia
Final Report • 2022-07-08
2021-095-DLD

Summary

How can we get greater adoption of the outcomes from Research, Development and Extension (RD&E) projects? This 
question has perplexed us for decades, and it seems there are no simple silver bullets. It’s a complex problem but through 
this project, ‘Designing the integration of extension into research projects’ we were able to distil seven principles for 
obtaining greater adoption of outcomes from RD&E.
 
The seven principles are: 
• Use a systems perspective,
• Use human-centered design,
• Involve end-users,
• Use an appropriate level of co-design,
• Design for impact, 
• Use agile management, and 
• Communicate and engage effectively
The project was undertaken by a joint team led by John James (Enablers of Change), Denise Bewsell (Scarlatti) and Jeff 
Coutts (Coutts J&R). We worked closely with the nine project co-funders: Hort Innovation, Cotton Research and 
Development Corporation (RDC), Wine Australia, Fisheries RDC, Dairy Australia, Australian Eggs, AgriFutures, LiveCorp, 
and NSW DPI.
 

Related research

Industry
Adoption
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