PROJECT NUMBER
•
2018-061
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
10 results
PROJECT NUMBER
•
2017-124
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2012-404
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2009-708
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2008-759
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2008-715
PROJECT STATUS:
COMPLETED
Seafood CRC: Australian abalone industry R&D planning, implementation and utilisation.
This project aimed to enable the abalone industry to better be able to work collaboratively and improve the quality of products supplied to the market and to maintain market share in major exports.
This project aimed to:
Coordinate the planning, implementation and reporting of research and...
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2007-311
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
PROJECT NUMBER
•
2007-061
PROJECT STATUS:
COMPLETED
ORGANISATION:
Abalone Council Australia Ltd (ACA)
Progressing the recommendations from the scoping study report for abalone marketing and promotion
Project number:
2005-241
Project Status:
Completed
Budget expenditure:
$25,000.00
Principal Investigator:
Dean M. Lisson
Organisation:
Abalone Council Australia Ltd (ACA)
Project start/end date:
27 Feb 2006
-
22 Jun 2008
Contact:
FRDC
Australian abalone currently enjoys a relatively strong position in the market through steady demand for its product. However, its position could be better enhanced through an industry development plan that provides strategies with which to capitalize on its position as a provider of quality abalone. Although Australia produced 50% of the world’s supply it must continue to enhance its position in the global market.
1. To secure a majority support from the harvest and post harvest sectors of the Australian abalone fishery for a program of industry development funded by industry through a levy system.
2. Develop a draft options paper for an industry development plan based on the workshop outputs and the recommendations of the McKinna review
Final report
Author:
Michael Tokley
Final Report
•
2010-05-03
2005-241-DLD.pdf
The Australian abalone industry identified a clear need to continue with the work done by David McKinna and the investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market.
McKinna’s report provides a cursory look at the harvest and post harvest sectors of the industry identifying areas that could reduce the benefit of market opportunities. However, it also offers an in-depth analysis of global production, consumption and consumption trends and the position of abalone within overall seafood consumption.
The report offers strategic options to implement a program of industry development deal with issues relating to marketing and promotion that face the Australian abalone fishery. It provides several options, but avoids prescribing exactly what the thinks the Australian abalone industry needs to do. The only way forward is to get the majority of stakeholders to agree what should be done to achieve better outcomes.
One of the benefits that flow from this report is that it gives anyone who reads it, a comprehensive insight into the Australian abalone industry and where it is positioned in the global market.
According to the report the Australian abalone industry must develop a set of nationally accredited quality standards and market its products under an overarching brand or logo that unites the Australian abalone industry as one national industry; and identifies the product as being Australian in origin and superior to all other species of abalone.
The report clearly sets out the process by which industry can support a quality standard accreditation system and the development of a logo or brand for Australian abalone.
The first step toward supporting any recommendations is to hold a series of workshops to secure support from industry to invest in developing and improving itself throughout the length of the supply chain.
The objectives of the project were to secure a majority of support from the harvest and post harvest sectors of the Australian abalone fishery for a program of industry development funded by industry through a levy system and the development a draft options paper for an industry development plan based on the workshop outputs and the recommendations of the McKinna review.
Keywords: Industry consolidation, funding through a levy system, quality and product integrity standards, logo/brand.
A scoping study on the Australian abalone industry
Project number:
2005-231
Project Status:
Completed
Budget expenditure:
$79,999.00
Principal Investigator:
Mike Tokley
Organisation:
Abalone Council Australia Ltd (ACA)
Project start/end date:
18 Jun 2005
-
30 Jul 2006
Contact:
FRDC
Australian abalone currently enjoys a relatively strong position in the market through steady demand for its product. However, its position could be better enhanced through an industry development plan that provides strategies with which to capitalize on its position as a provider of quality abalone producing 50% of the world’s supply, and with which to take the industry forward for the next twenty years.
1. To provide and anaysis of both the harvest and post harvest sectors of the Australian abalone fishery.
2. To provide an analysis of global abalone production (audit) and markets including position of abalone within overall seafood consumption.
3. To identify those areas in which there are opportunities to enhance the position of wild caught Australian abalone in the world markets.
4. To develop strategic options to deal with the national marketing and promotion issues facing the Australian abalone industry.
Final report
Author:
Michael Tokley
Final Report
•
2006-10-18
•
131.16 KB
2005-231-DLD.pdf
The Australian abalone industry identified a clear need to conduct research into this area to gain knowledge, but also because there has never been such a comprehensive investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market.
The report provides a cursory look at the harvest and post harvest sectors of the industry identifying areas that could reduce the benefit of market opportunities. However, it also offers an in-depth analysis of global production, consumption and consumption trends and the position of abalone within overall seafood consumption.
This was conducted via focus group meetings, one-on-one interviews and a close look at the markets in South East Asia, including Hong Kong, Malaysia, Korea, China, Taiwan, Singapore and Japan.
The report promotes an overhaul of the Australian abalone industry, in particular a closed loop supply chain and a single desk selling and marketing platform. It suggests that industry lacks cohesion with which to better position its product in the market and receive increased returns to all stakeholders.
The report offers strategic options to implement a program of industry development deal with issues relating to marketing and promotion that face the Australian abalone fishery. It provides several options, but avoids prescribing exactly what the thinks the Australian abalone industry needs to do. The only way forward is to get the majority of stakeholders to agree what should be done to achieve better outcomes.
One of the benefits that flow from this report is that it gives anyone who reads it, a comprehensive insight into the Australian abalone industry and where it is positioned in the global market.
Keywords: Closed loop supply chain, single desk selling and marketing entity, Accredited quality and product integrity standards, logo/brand.
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