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Consumer and market data to inform Love Australian Prawns 2021-22

Project number: 2020-098
Project Status:
Completed
Budget expenditure: $68,300.00
Principal Investigator: Rachel King
Organisation: Australian Council of Prawn Fisheries Ltd (ACPF)
Project start/end date: 4 Jan 2021 - 30 Nov 2021
Contact:
FRDC
SPECIES

Need

Consumer research and retail sales data analysis need to be acquired and reviewed alongside Love Australian Prawns campaign strategies as part of the LAP MC's Market review and program evaluation strategy (discussed and agreed in a LAP MC meeting on 2 May 2018). The information is required as part of monitoring and evaluation, which is an RD&E activity, as set out in the initial campaign.

Objectives

1. Identify market opportunities to inform LAP strategy
2. Measure consumer awareness of the LAP brand for contributor reporting
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