PROJECT NUMBER
•
2020-107
PROJECT STATUS:
CURRENT
ORGANISATION:
Seafood Industry Australia (SIA)
Consumer research and retail sales data analysis need to be acquired and reviewed alongside Love Australian Prawns campaign strategies as part of the LAP MC's Market review and program evaluation strategy (discussed and agreed in a LAP MC meeting on 2 May 2018). The information is required as part of monitoring and evaluation, which is an RD&E activity, as set out in the initial campaign.