15 results

ABFA IPA Using consumer market research to develop a branding strategy

Project number: 2023-207
Project Status:
Completed
Budget expenditure: $45,000.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 30 Jun 2024 - 31 Oct 2024
Contact:
FRDC
TAGS
Promotion
Market Opportunities
Aquaculture
SPECIES
Barramundi

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

ABFA IPA: Consumer market research to underpin a brand strategy to grow category demand and support premium pricing

Project number: 2022-202
Project Status:
Completed
Budget expenditure: $67,500.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 27 Jun 2023 - 30 Jan 2024
Contact:
FRDC
TAGS
Market Opportunities
Consumer
SPECIES
Barramundi

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

ABFA IPA: RD&E project investment and management via ABFA strategic plan 2021-2025

Project number: 2020-127
Project Status:
Current
Budget expenditure: $290,901.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 1 Aug 2021 - 29 Aug 2025
Contact:
FRDC
TAGS
Aquaculture
SPECIES
Barramundi

Need

The Australian Barramundi Farmers' Association(ABFA) is the peak representative organisation for the Australian farmed barramundi industry. We exist to facilitate the profitable and responsible development of the Australian Farmed Barramundi industry. reserch, development and extension of knowledge to industry is a core function of the association.

There is a need to maintain cohesive and strategic direction of ABFA RD&E in line with the ABFA 2020-25 Strategic Plan, and in alignment with the Indusry partnership Agreement.
Communication and extension across members, service providers, funders and other key stakeholder groups on RD&E needs and outcomes is required.

This project is needed to give effect to the ABFA's responsibilities in planning, investing in and managing of RD&E and the adoption of RD&E results, in acordance with the IPA.

Objectives

1. Maintain cohesive and strategic direction of ABFA RD&E in line with the ABFA Strategic Plan
2. Support development and management of RD&E that addresses industry priorities
3. Effective communication and extension across members, service providers, funders and other key stakeholder groups
4. Identify opportunities for additional leveraging, cash and in-kind contributions.

Setting strategic directions for the Australian Barramundi farming sector 2020-2025

Project number: 2019-098
Project Status:
Completed
Budget expenditure: $90,000.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 9 Sep 2019 - 29 Apr 2020
Contact:
FRDC
SPECIES
Barramundi

Need

The Australian Barramundi Industry is growing rapidly in terms of production. Collectively the key players in the industry have plans to heavily invest in production capacity, which is likely to result in more than doubling of production over the next five-ten years. A key lesson learned from other emerging agrifood industries is the critical importance of developing a sustainable market by building demand ahead of the expanding supply base in order to mitigate against price erosion. Too often, new industries are preoccupied with the production challenges of their category and ignore the marketing side. Building new markets usually requires a balanced multi-channel strategy covering supermarkets, specialist retailers, food service and export. Multi-channel marketing is critical to avoid any particular channel becoming flooded. Although Australian barramundi is an iconic fish, it faces strong competition from cheap imports.

Pivotal to the success of an emerging industry in its growth phase, is the need for industry discipline with the necessary governance and funding frameworks and processes in place. Most of all, the industry needs to be guided by a strong and focused strategic plan which has the full and enthusiastic support of the member companies.

Objectives

1. To develop a Strategic Plan for the Australian barramundi farming sector 2020-2025

Final report

Author: David McKinna
Final Report • 2020-10-01 • 4.07 MB
2019-098 DLD.pdf

Summary

This strategic plan for the Australian farmed barramundi industry was enabled with funding from Fisheries Research and Development Corporation (FRDC).
The strategy was facilitated and written by McKINNA et al with close input from members of the Australian Barramundi Farmers Association and ABFA CEO Jo-Anne Ruscoe.
The ABFA 2020 –2025 Strategic Plan was finalised during the peak of the COVID 19 pandemic, which has drastically reduced product demand due to the shut down of the foodservice sector. There will be longer term flow-on impacts from this economic shock to the industry including a reduced funding base for the ABFA if the current funding model is retained.
At the time of writing this strategy, it was difficult to assess the full extent of the pandemic shock and ABFA were in the process of preparing a number of response scenarios. How these scenarios play out will influence the priorities and timing of this strategy and ABFA will need to remain flexible in its implementation of the plan. Because of the pandemic, projects identified in the earlier drafts of this strategic plan that were deemed to be important to the long term development of the industry have had to be put on hold because of the significantly reduced resources. This final version of the strategic plan has been edited to reflect what industry consider is realistically achievable in the current funding environment. The programs that have been put on hold will be revisited when resources permit.
Notwithstanding the disruption of the COVID 19 event, this strategy remains sound in its intent and will be relevant for the five year strategy horizon and beyond.
Industry
PROJECT NUMBER • 2018-140
PROJECT STATUS:
COMPLETED

Strengthening the ABFA Quality Framework

The Australian Barramundi Farmers’ Association (ABFA) supports its members to strive to differentiate Australian farmed Barramundi on quality, safety, and sustainability. A critical aspect in building market share and securing premium price is assuring buyers and consumers that every meal of...
ORGANISATION:
Australian Barramundi Farmers Association (ABFA)
TAGS
Survey
Supply Chain
Marketing
Innovation
Consumer
SPECIES
Barramundi
Industry

Development of sector-specific biosecurity plan templates and guidance documents for the Australian farmed barramundi industry

Project number: 2016-147
Project Status:
Completed
Budget expenditure: $20,000.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 13 Jun 2017 - 14 Dec 2017
Contact:
FRDC
TAGS
Fisheries Management
Disease
Biosecurity
Aquaculture
Animal Health
SPECIES
Barramundi

Need

Enhanced biosecurity has been identified as a priority area in the ABFA 2015 – 2020 Strategic Plan.

Although the farmed barramundi industry and relevant jurisdictions have implemented a range of measures to mitigate the risks of major diseases of concern (i.e. individual on farm biosecurity procedures and engagement and sponsorship of a number of specific projects), this industry sector does not have a nationally consistent, agreed approach to biosecurity.

The development of a sector-specific national biosecurity plan for the farmed barramundi industry would ensure a common level of biosecurity risk management to support specific enterprise and whole-of industry productivity.

Furthermore, work is underway to develop industry-government emergency aquatic animal disease response arrangements. These arrangements should be underpinned by amongst other measures an industry biosecurity plan.

The industry feel that they are at a high risk to diseases introduction through the importation of fish that require processing from high risk regions that have very potent diseases such as pot belly and scale drop syndrome. As such enhanced Industry biosecurity measures are considered critical to the growth of barramundi farming in Australia.

Objectives

1. To develop an industry-endorsed, sector-specific biosecurity plan and relevant guidance documents for the Australian farmed barramundi industry

Report

ISBN: Not provided
Authors: Matt Landos Chris Calogeras
Report • 2017-12-01 • 1.99 MB
2016-147-DLD.pdf

Summary

As the Australian Barramundi industry continues to expand growing importance needs to be placed on ensuring nationally consistent biosecurity measures are implemented across all enterprises. In 2014, the aquatic animal industries and Commonwealth and State and Territory Governments endorsed Australia’s third national strategic plan for aquatic animal health, AQUAPLAN 2014-2019. AQUAPLAN outlines priorities for enhancing Australia’s management of aquatic animal health.
These guidelines have been developed to assist Australian Barramundi farms with the tools and templates to create basic through to comprehensive, and fully auditable, biosecurity plans.

Seafood CRC: stamping quality across the Australian farmed Barramundi industry.

Project number: 2014-708
Project Status:
Completed
Budget expenditure: $21,399.40
Principal Investigator: Chris E. Calogeras
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 14 Sep 2014 - 27 Feb 2015
Contact:
FRDC
TAGS
Profitability
Marketing
Food Safety
Aquaculture
SPECIES
Barramundi

Need

For over a decade, the barramundi industry has recognised that in the face of price pressures from
low cost imports, and in order to effectively undertake generic promotion of Australian quality
barramundi, there must be consistent, minimum quality scheme across the industry to justify the price
premiums required. This is a key component of its industry security and development philosophy.

The Quality Scheme was identified as a key strategic priority for industry at its recent ½ yearly
planning Workshop.

The ABFA does not have resources within its reserves to carry out this project and as such it relies
solely on its residual CRC funds to undertake the project.

Objectives

1. Development of a whole of industry Quality Scheme for the Australian farmed barramundi industry.
2. Development of a process for incorporating a Quality Scheme into the industry Barramundi Farming Certification Program (BFCP) and its ongoing resourcing

Final report

ISBN: 978-0-9874218-7-6
Author: Chris Calogeras
Final Report • 2015-05-14 • 670.78 KB
2014-708-DLD.pdf

Summary

To improve viability, increase growth and maintain profitability, it was identified, through the CRC project “Barramundi branding and repositioning program”, that there needs to be a commitment to quality (along with sustainability) to justify the price differential between Australian farmed Barramundi and Lates calcarifer provided by other suppliers. The Australian Barramundi Farmers Association (ABFA) has committed to a quality scheme that will ensure that consumers can be confident that when they purchase ABFA farmed fish it is food safe, of a quality that presents well, and with no detectable odour or off flavour taint.

The Scheme has now been adopted by industry and provides clear industry benchmarks for product quality. The scheme will be reviewed annually and adjusted if new information or methodologies become evident, or if there is supply chain or farmer feedback that necessitates a revision of the scheme.

ABFA IPA: RD&E project investment and management via ABFA strategic plan 2014-2020

Project number: 2014-408
Project Status:
Completed
Budget expenditure: $80,000.00
Principal Investigator: Jo-Anne Ruscoe
Organisation: Australian Barramundi Farmers Association (ABFA)
Project start/end date: 1 Nov 2015 - 29 Jun 2020
Contact:
FRDC
TAGS
Stakeholder
Fisheries Management
Communications
SPECIES
Barramundi

Need

Post CRC, ABFA required project development and management between ABFA members, service providers and funders.

There is a need to maintain cohesive and strategic direction of ABFA RD&E in line with the ABFA 2015 - 2020 Strategic Plan

Communication and extension across members, service providers, funders and other key stakeholder groups on RD&E needs and outcomes is required.
.

Objectives

1. Project development and management between ABFA members, service providers and funders
2. Maintain cohesive and strategic direction of ABFA RD&E in line with the ABFA 2014-2020 Strategic Plan
3. Develop and maintain communication and extension across members, service providers, funders and other key stakeholder groups.
4. Project funding identified - with a focus on additional leveraging, cash and in-kind contributions.

Final report

Author: Jo-Anne Ruscoe
Final Report • 2021-01-29 • 403.16 KB
2014-408-DLD.pdf

Summary

This report provides a summary of the Australian Barramundi Farmers’ Association (ABFA) Industry Partnership Agreement (IPA) with the Fisheries Research and Development Corporation for the period 2015-2020. The primary objective of the IPA was to coordinate research and development funded through the FRDC, and to support leverage of funds from other sources.
 
Through the IPA, the ABFA committed to a strategic and formalised approach to investing funds. This is particularly important in this industry with a need to generate industry benefit as a whole, across membership from all mainland states and the NT, who utilise a range of production methods (ponds, sea cage, flow through and recirculation systems) in varying salinities (fresh, brackish and salt water). 
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