Project number: 1996-340
Project Status:
Completed
Budget expenditure: $39,902.00
Principal Investigator: Shawn Somerset
Organisation: Bowerman Enterprises Pty Ltd
Project start/end date: 4 Dec 1996 - 24 May 2000
Contact:
FRDC

Need

Considerable scientific information on the health benefits of eating seafood is accumulating, yet relatively little of this information has been effectively communicated to the general public or translated into opportunities to promote fresh seafood consumption. There is a need for this to be done, since the FRDC-funded Sydney asthma study demonstrated clearly the commercial potential of communicating research findings to the mass market.

The seafood industry and the general public need an organised mechanism to identify important health issues, to seek out scientific findings and to translate these into a format that can be used by the seafood industry marketers and others to promote the consumption of fresh seafood in a responsible, accurate and safe manner.

There is a need also for the general public to become more aware of the health benefits of seafood.

Objectives

1. To translate the complex findings of nutrition science research into a format (ie. in the form of research summaries) that make such findings accessible to marketers of seafood and the general community (by: compiling health research findings, summarising the results of those findings, and translating them into a format that can be readily adopted by marketers of seafood, health workers and others to communicate to the general public)
2. Develop guidelines for the selection and communication of nutrition information to be used for marketing and promotion to ensure an image of high scientific integrity.
3. Outline food standards code section A1(19) relating to health claims made about food etc. to ensure that usage of research summaries complies with Australian food regulations.

Final report

ISBN: 0 646 376438
Authors: S. Somerset M. Bowerman
Final Report • 1999-12-06 • 6.90 MB
1996-340-DLD.pdf

Summary

Eat fish and you'll live longer and healthier. Everyone knows this - or do they? Where did this common understanding of the benefits of fish arise and what is the scientific basis for these claims. What are the "best bets" for nutrition-based fish promotion in Australia?

Considerable scientific information on the health benefits of eating seafood is accumulating, yet relatively little of this information has been effectively communicated to the general public or translated into opportunities to promote fresh seafood consumption. There is a need for this to be done, since the FRDC-funded Sydney asthma study demonstrated clearly the commercial potential of communicating research findings to the mass market.

This project has looked at the scientific evidence and translated complex nutrition research findings into a form upon which marketing and promotion material on fresh fish can be based.

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