Value for money: There is a need to overcome the barriers to seafood consumption, particularly those cited in the general seafood consumption (Ruello, 2000) and the peri-natal seafood consumption studies conducted in Perth (McManus et al, BMC Public Health 2007). Establishing regular seafood consumption as a healthy, cost effective dietary option has the potential to impact upon short and long-term health, both in the general population and in those with specific health conditions. This study aims to develop strategies to increase seafood consumption by targeting specific sectors of the population (e.g. children, consumers) and groups with specific health conditions (e.g. pregnancy, diabetes, heart disease, obesity). The project should result in increased seafood consumption with concomitant increases in value for the seafood industry.

Level of Impact: The condition/sector educational resources will be developed in user-friendly formats/programs to meet the needs of each of the specific target groups and to ensure maximum uptake. For example, condition specific resources will be in formats that facilitate discussion between general practitioners and clients to promote seafood as part of a healthy diet. They will also be extended through relevant representative bodies (e.g. WAGP Network, Diabetes Council, Heart Foundation). Resources for schools will be developed in line with existing curriculum frameworks across a range of disciplines and piloted through existing and relevant educational programs. Resources will be initially developed at a state level with the potential to be extended nationally through existing links.