Project number: 2009-737
Project Status:
Completed
Budget expenditure: $0.00
Principal Investigator: Paul Graham
Organisation: Market Strategy Pty Ltd
Project start/end date: 30 Apr 2009 - 14 Nov 2009
Contact:
FRDC

Need

There is a need for someone with seafood industry and commercial market development expertise to assist the Program Manager (PM2) in
1. project design, development and implementation with CRC participants
2. communicating about Sellfish and Sellfish activities
3. planning and undertaking workshops, industry tours and other education and training activities related to Sellfish activities
4. creating links between the CRC and non CRC members who can assist achieving market development objectives
5. Developing and managing the proposed Retail Transformation suite of projects
6. Managing the Sellfish communal projects

Final report

ISBN: 978-1-925983-36-4
Author: Paul Graham
Final Report • 2009-11-15 • 282.82 KB
2009-737-DLD.pdf

Summary

In early 2009, the CRC identified that members had significant interest in constructing Commercial Market Development projects.

The CRC implemented this project specifically to assist members in the construction of these projects, with the additional objective of creating a large syndicate project that would transform the retailing of seafood in Australia.

As a market development and seafood industry expert, Market Strategy Ltd was contracted to deliver this work for the CRC.

Related research

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