Southern Rock Lobster is one of Australia’s signatory fisheries, it is managed responsibly, and proactively with a considerable annual investment in R&D, it is a fishery that has much to promote and celebrate. Jurisdictional boundaries divide the Australian Southern Rock Lobster fishery into three states, add in the commonwealth interests, and combined, makes for a considerable number of stakeholders to communicate with and keep on the ‘same page’. This communication and extension project is about keeping everyone informed on matters of local, state, and national interest.
The overarching objective of this proposal is to improve stakeholder and community knowledge by disseminating consistent information to increase the awareness of R&D opportunities that align with the SRL Industry Strategic Plan and other developments within or that impact on the industry. This will be achieved through disseminating regular key messages in Newsletters, a more informative SRL website, electronic communications, media releases and quality printed material such as industry fact sheets.
The development of and/or the updating of existing educational material will assist in spreading the ‘good news’ story, that is, the well managed and sustainable Southern Rock Lobster Fishery and will contribute to improving public perceptions of the fishery and the Australian Seafood industry in general.