The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability

The purpose of this project was twofold – firstly, to identify changes in consumers’ attitudes and behaviours over the past 5 years, and secondly, to further explore key issues impacting continued consumer trends. This study is the third Omnibus Consumer Research project carried out by the CRC and follows the 2009 and 2011 studies conducted by the Ehrenberg Bass Institute. The 2015 Omnibus comprised a national online survey conducted in April 2015 and was completed by 2,538 consumers over the age of 18. Respondents broadly matched the Australian population in terms of state location and age. Criteria for inclusion were the same across all three Omnibus studies. A major difference between the studies was timing. The 2009 Omnibus was conducted in December in the lead up to Christmas in 2009 and the second omnibus was conducted over December and January 2011, so again a key holiday period. The 2015 Omnibus specifically targeted a non-holiday period of March 2015. Many of the differences in results between the three studies can be at least partially attributed to this difference in timing. The 2015 Omnibus comprised two major sections: the first section monitored similar issues to the previous two Omnibus studies and so allowed the identification of trends, while the second part of the Omnibus explored new areas.

Keywords: seafood consumption, seafood marketing, omnibus, sustainability