Evaluation of completed RD&E projects
FRDC-DCCEE: climate change adaptation - building community and industry knowledge
People development program: Australian National Recreational Fishing Conference 2012 - bursaries to attend
The last national recreational fishing conference was held in 2008. It is recognised within the fishing industry, and supported by FRDC, that industry sectors need to hold a conference every 2 years to allow the sectors to showcase their achievements and provide a high level forum for issues affecting the industry. By 2012 it will be 4 years since the last recreational fishing conference.
Key industry bodies Recfish Australia and AFTA have recognised the need for another national conference for some time. The Recreational Fishing Advisory Committee, as part of the Recreational Fishing Industry Development Strategy, has also recognised the need for a national conference.
For the conference to be world-class, there is a need for participation to be broadened to encompass parts of the industry that have not been previously involved (eg boating) and to include agencies whose decisions impact on recreational fishers (eg marine park agencies). The conference will focus on the future of recreational fishing in Australia and addressing issues related to that in a practical and innovative manner. The conference also needs to build on the Recreational Fishing Industry Development Strategy.
There is also a need to develop the leadership skills of the next generation of recreational fishers by exposing them to issues and areas of concern that they will need to address in the future. The concept of succession planning is of paramount importance to the future management of the industry. The conference will allow current and future leaders to develop key strategies to improve the engagement of recreational fishers in decision making that impacts on recreational fishing.
Final report
RFIDS: Australian National Recreational Fishing Conference 2012
The last national recreational fishing conference was held in 2008. It is recognised within the fishing industry, and supported by FRDC, that industry sectors need to hold a conference every 2 years to allow the sectors to showcase their achievements and provide a high level forum for issues affecting the industry. By 2012 it will be 4 years since the last recreational fishing conference.
Key industry bodies Recfish Australia and AFTA have recognised the need for another national conference for some time. The Recreational Fishing Advisory Committee, as part of the Recreational Fishing Industry Development Strategy, has also recognised the need for a national conference.
For the conference to be world-class, there is a need for participation to be broadened to encompass parts of the industry that have not been previously involved (eg boating) and to include agencies whose decisions impact on recreational fishers (eg marine park agencies). The conference will focus on the future of recreational fishing in Australia and addressing issues related to that in a practical and innovative manner. The conference also needs to build on the Recreational Fishing Industry Development Strategy.
There is also a need to develop the leadership skills of the next generation of recreational fishers by exposing them to issues and areas of concern that they will need to address in the future. The concept of succession planning is of paramount importance to the future management of the industry. The conference will allow current and future leaders to develop key strategies to improve the engagement of recreational fishers in decision making that impacts on recreational fishing.
Final report
Holding a national conference was identified as a priority project by the Federal Minister's Recreational Fishing Advisory Committee (RFAC) and developed as part of "Recreational fishing in Australia - 2011 and beyond: a national industry development strategy".
The conference was held on 17-19 August 2012 at the Gold Coast Convention and Entertainment Centre (GCCEC). The conference was a joint program of Recfish Australia and Australian Fishing Trade Association with the support of Recfishing Research.
The conference commenced with an ABT Pro-Am Fishing Tournament on 17 August and was followed by the AFTA Tackle Trade Show on 20-22 August. The conference was attended by 160 delegates and formal and informal feedback indicated delegates thought that the conference was very successful.
An online survey completed by 350 people in early 2012 was used to assist in determining the location, timing, duration, cost and themes for the conference. The overall theme for the conference was "Casting Towards Tomorrow - Keep Australia Fishing".
There were then 36 presentations that addressed the conference themes. The presentations covered a broad range of issues faced by recreational fishing and included perspectives from government, fisheries agencies, recreational fishers and researchers. There were many good news stories told of recreational fishers doing great things at the coal face, particularly in education, habitat restoration, fishing practices and safety.
Keywords: National Recreational Fishing Conference, Recfish Australia, Australian Fishing Trade Association, Recfishing Awards, Strategic Actions.
Project products
Industry delegation to China seafood expo
Operators withing the trawl component of the SESSF have not moved far beyond the provision of iced fish to large wholesale markets. Given increasing costs, opportunities to value add current catches and find new markets for underutilised species will assist the industry maintain and increase their profitability and production. The Seafood China Expo provides a forum to increase the knowledge and awareness of these operators.
Final report
People development program: A program to enhance membership participation, association health, innovation and leadership succession in the Australian fishing industry (Short title - Healthy Industry Associations and Succession)
The need for improved leadership development and effective leadership succession to enhance innovation within industry businesses and associations has been acknowledged in numerous reports and industry plans. While the need for innovation is recognised, the industry also needs simple action-research models that enable them to do it.
The People Development Program plan 2008 - 2013 identified among others the goals of "enhance industry leadership within all sectors" and "build industry capacity to drive change to achieve goals".
A range of drivers including (i) the shortage of industry leaders, (ii) the urgent need to develop people's skills to effectively contribute to debates, policy development and resource management, (iii) the need for development of skills to enhance business profitability and sustainability (iv) learning from other industries that have embraced a culture of knowledge and innovation. These areas were identified as needing capacity building within industry.
The inability to attract, train, engage and retain leaders in fishing industry bodies is often instrumental in organisational failure, together with falling numbers of industry participants and the aging of the industry's workforce. How to invigorate organisations to embrace an innovative culture, build leaders and provide them with capacity to apply those skills is critical to the future of the seafood industry.
Building the capacity to effectively represent the interests of the industry and their fishery to government, the community and consumers is critical to commercial fishers (wild-catch and aquaculture), while similar skills are essential to empower recreational and indigenous fishers to be able to effective contribute to the management and research debates that underpin long term sustainability. Building this capacity begins at the most basic level, namely helping the young, the new and the less confident find a voice within their association. It is here that the greatest gains in participation and leadership can be achieved.
Final report
People development program: strategic media training for the Australian seafood industry
From our industry consultation, FULLER understands that the Fisheries R&D Corporation coordinates a range of leadership courses each year that are designed to enhance the capabilities of mainly younger people.
Some of these courses include a basic media training component, however this is not delivered in a targeted or strategic manner, and there is no additional strategic communications follow-up training.
Any industry requires strong leadership in order to create positive change and to sustain itself in the face of competing environmental, commercial and political pressures.
FULLER believes that outstanding verbal, written and visual communication is critical to the successful leadership and management of any organization, and that the foundation of good communication is an agreed plan.
From our experience media training is more successful if trainees are told “what” to communicate, before they are taught “how” to communicate.
Therefore, while the tender brief calls for a short term solution – media training of industry leaders – it is our recommendation that this People Development Program should start with the development of a strategic communication plan.
This consultative process will help the industry better understand its key communication challenges and opportunities, the messaging it needs to communicate, and the key stakeholders it needs to engage. It will also suggest a wider range of communication tactics than just media – a necessity in this rapidly changing communication landscape (eg web, social media, video, SMS).
On completion of the plan, the subsequent training delivery will be able to introduce these current and future leaders to the big issues facing the industry, the consistent messaging that needs to be employed as well as contemporary public relations tools, including media engagement.
This will create a new breed of professional, proactive seafood leaders who will have a positive and lasting impact on the industry.