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Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Project number: 2022-209
Project Status:
Completed
Budget expenditure: $182,505.00
Principal Investigator: Darryl P. Anderson
Organisation: Anvil Media
Project start/end date: 13 Jul 2023 - 30 Jan 2024
Contact:
FRDC

Need

FRDC has an already developed video and image library, however, does not have the resources to keep it supplied with new and relevant images, or to produce a series of short video clips and capture professional photos to showcase the innovation and sustanability of Australia's commercial fisheries. This is planned as a Phase #1 proof of concept project focusing on fisheries in 3 states: WA, SA and Queensland.

There is a need to produce a digital campaign that encapsulates the stories of commercial fishers and the role of their seafood supply locally and outside of Australia. These fisheries, their people, their fishing techniques and their markets have changed considerably over time. This presents an opportunity to showcase these changes –the new fisheries, the innovations and the inspiring young people taking over the reins.

This project is well aligned with the FRDC’s Strategic R&D priorities, and aims to build community, trust, respect and value (FRDC R&D Plan 2020-2025: Outcome 5) by providing foundational information and support services (FRDC R&D Plan 2020-2025: Enabling Strategy V).

Objectives

1. Increase the awareness of innovation and sustainability in wild catch seafood producers and their link to ongoing local seafood supply.
2. Increase the socio-economic development in coastal fishing communities.
3. Improve social acceptability and perception of the people, products, and organisations who are part of the regions featured in the series.

Website

Website • 2025-01-22
Watch a video on - Digital Campaign: Innovation, sustainability, labour retention in Western Australian inshore fisheries - National video stories investment

Summary

This project developed a suite of videos that showcased an unbiased and authentic perspective on what the commercial wild catch sector looks like from the fishers' perspective. Through a series of interviews, each video focuses on the themes of - career opportunities, sustainability within wild catch fishing, innovation across the sector and its socio-economic benefits.
 
The videos were used in a social media campaign "Take a deep dive into wild catch fishing" with further details on the campaign and the videos available on the FRDC website here: https://www.frdc.com.au/take-deep-dive-wildcatch-fishing
Communities
PROJECT NUMBER • 2018-053
PROJECT STATUS:
COMPLETED

Enhancing the understanding of the value provided to fisheries by man-made aquatic structures

In 2018, the state’s recreational and commercial fishers (represented by the peak bodies Recfishwest and WAFIC) commissioned a program of research as part of a Fisheries Research Development Corporation project aimed at documenting the social and economic values and benefits that stakeholders...
ORGANISATION:
Curtin University
Industry
PROJECT NUMBER • 2018-106
PROJECT STATUS:
COMPLETED

Identifying electronic platforms to increase safety at sea in the Australian commercial fishing fleet

Maintaining safety at sea requires a multi-faceted and complex system including coordinating vessel integrity and the carriage of the correct equipment, the provision of accurate information on weather and sea conditions, the training of the crew and managing their actions at sea. ...
ORGANISATION:
Diversity Sustainable Development Consultants Pty Ltd
SPECIES
Adoption
PROJECT NUMBER • 2022-063
PROJECT STATUS:
COMPLETED

WRL Communication, Education and Engagement Program

This report encapsulates the achievements and outcomes of the Western Rock Lobster Council's (WRL) Communication, Education, and Engagement Program (Project 2022-063), which aimed to enhance community understanding, trust, and acceptance of the Western Rock Lobster industry. Through innovative...
ORGANISATION:
Western Rock Lobster Council Inc (WRLC)
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