20 results

Seafood CRC: Analysis of product differentiation opportunities for Australian Wild Caught Abalone in China—Stage 1

Project number: 2009-723.20
Project Status:
Completed
Budget expenditure: $83,605.34
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 31 Jul 2009 - 30 Mar 2010
Contact:
FRDC

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence

Seafood CRC: Helping emerging leaders to develop networks and make more effective use of scientific and community resources, knowledge and skills

Project number: 2008-759
Project Status:
Completed
Budget expenditure: $7,085.80
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 30 Jun 2008 - 30 Oct 2008
Contact:
FRDC

Need

The project is needed to assist with networking future leaders from our industry sector at a level that will enhance their ability to deal with issues that the industry constantly faces adn to be confident when new and emerging issues arise.

There are few participants in the wild capture abalone sector and of those who participate, there are fewer still who possess the capacity to take on the role of future leaders and decision makers. As such it is vitally important to engage as many of the current and future industry leaders, from across a broad section of the industry to provide them with an opportunity to network with each other and with people they would not ordinarily associate with. For example the leadership training course consists of potential future leaders from different sectors that probably network and mix with other industry people, researchers and government managers from their own sector, but rarely do they network or mix with people from other sectors to experience a wider variety of issues that others have to deal with.

The 4th National Abalone Convention provides a perfect opportunity to allow members of the wild capture abalone sector and people from other seafood industry sectors to attend and gain an appreciation of the issues being faced, how the fishery is managed and to meet and greet people from different areas of fisheries management.

Objectives

1. A better understanding by participants of the issues and challenges facing the abalone sector
2. A report produced by the participants dealing with young leaders' approach to implementing the Abalone QA program, the next Abalone convention and any other projects identified in the ACA Strategic Plan
3. A greater appreciation of the benefits of networking with other stakeholders in the industry

Seafood CRC: Australian abalone industry R&D planning, implementation and utilisation.

Project number: 2008-715
Project Status:
Completed
Budget expenditure: $115,051.00
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 28 Feb 2008 - 30 Jun 2011
Contact:
FRDC

Need

The Strategic Plan summary reports as follows:
For all its economic promise the industry faces some challenges that constrain growth and profitability:
• Lack of appropriate peak body structure and supply chain fragmentation
• Limited enterprise commitment to joint industry development
• Complacency in dealing with market issues – predominant wild caught focus
• Limited sectoral or peak body strategic planning
• Policy dominated by resource managers and technologists rather than those with commercial and market experience.

The industry structure comprises around 300 small owner operator businesses with little or no capacity to coordinate investment in and manage industry development. Recovering lost industry value and delivering future growth is contingent upon coordinated investment in industry development at the whole of industry level.

The ACA is now established and well positioned with the CRC to implement its strategic plan and to integrate R&D work across all stakeholders under its leadership. Two distinct needs are involved in any consideration of better national R&D co-ordination for the abalone sector:

1. The strategic issues of R&D prioritization, funding and the linkages to (and support for) both industry development plans and Government objectives of industry development.
2. The operational issues of facilitating effective communication and coordination at all levels (industry/researchers, among researchers, among industry, FRDC and researchers etc).

Objectives

1. To coordinate the planning, implementation, and reporting of R&D projects conducted by the Seafood CRC to achieve the outcomes specified in the ACA Strategic Plan.
2. To facilitate the abalone industry participation in Seafood CRC projects and the extension and utilization of the project results, particularly in relation to a national product integrity/QA program and the development of new products and new markets.
3. To establish, by December 2010, a mechanism by which the ACA can fund its own R&D coordination and communication activities.

Final report

ISBN: 978-0-9752258-6-8
Author: Abalone Council Australia Ltd
Final Report • 2014-06-17 • 472.87 KB
2008-715-DLD.pdf

Summary

This project aimed to enable the abalone industry to better be able to work collaboratively and improve the quality of products supplied to the market and to maintain market share in major exports.

This project aimed to:

  1. Coordinate the planning, implementation and reporting of research and development projects conducted by the Seafood CRC to achieve the outcomes specified in the Australia Abalone Council's strategic plan.
  2. Facilitate the abalone industry participation in CRC projects and the extension and utilisation of the project results, participation in relation to a national product integrity.
  3. Establish by December 2010, a mechanism by which the Australian Abalone Council can fund its own research and development communication coordination

This project aimed to enable the abalone industry to better be able to work collaboratively and improve the quality of products supplied to the market and to maintain market share in major exports.

This project aimed to:

  1. Coordinate the planning, implementation and reporting of research and development projects conducted by the Seafood CRC to achieve the outcomes specified in the Australia Abalone Council's strategic plan.
  2. Facilitate the abalone industry participation in CRC projects and the extension and utilisation of the project results, participation in relation to a national product integrity.
  3. Establish by December 2010, a mechanism by which the Australian Abalone Council can fund its own research and development communication coordination

4th National Abalone Convention

Project number: 2008-330
Project Status:
Completed
Budget expenditure: $20,000.00
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 30 Jun 2008 - 30 Oct 2008
Contact:
FRDC

Need

Australian abalone fisheries face similar threats to the sustainability, marketability of stocks and products. Australia is in an enviable position with a pristine marine environment, and provides the lion's share of the world supply of greenlip and blacklip abalone (H. laevegata & H. rubra). It is evident that abalone producing States do not communicate often or closely enough to maximise the benefits of the extra efforts each State is doing in terms of R&D, stock enhancement, marketing and product labelling. Also, it is evident that there are very few industry driven conventions or conferences around Australia and the world. This idea or concept for a National Forum within which to share ideas and results from various endeavours became a high priority for the Australian abalone industry which is very much supported by other abalone producing States. The convention will address the following needs:
• The need for abalone fisheries to address key issues such as marketing, industry development, product development and labelling.
• The need for closer and more extensive communication and networking with other abalone fishery participants.
• The need for participants to share information, data and methodologies adopted in R&D programs and compliance strategies.
• The need to identify areas of R&D that have proved successful and to imitate that success.
• To update the national strategic plan addressing common issues.

Objectives

1. To host a successful National Abalone Convention.
2. To ensure the convention covers the main areas of concern to all abalone fisheries throughout Australia.
3. To maximise the transfer of information for the promotion of the most cost effective and efficient ways to deal with common issues.
4. To update the national strategic plan dealing with common issues facing Australian abalone fisheries.

The Development of a National R&D Plan for the Australian abalone Industry

Project number: 2007-311
Project Status:
Completed
Budget expenditure: $38,000.00
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 21 Feb 2007 - 18 Feb 2008
Contact:
FRDC

Need

There is a need to clearly articulate the R&D priorities for the Australian abalone industry and incorporate them into a Strategic plan to ensure future development of the industry is maintained and the sustainability of the resource is guaranteed. There is the need to value add at every level of the supply chain in order to maximise the potential profitability to all stakeholders.

Objectives

1. The development of a national R&D plan for the Australian abalone industry
2. The development of a national R&D plan for the Australian abalone industry
3. The adoption of a Memorandum of Understanding between the Abalone Council Australia Ltd, on behalf of every State abalone industry organisation and the FRDC.

The progression of abalone fishery performance indicators

Project number: 2007-061
Project Status:
Completed
Budget expenditure: $30,000.00
Principal Investigator: Mike Tokley
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 22 Sep 2007 - 29 Jun 2008
Contact:
FRDC

Need

The FRDC has requested the development with respect to abalone of “an application that takes a national approach to management strategy evaluation development and implementation. This should include economic, environmental, social and governance indicators.” In order to achieve this a workshop is proposed that brings together representatives from Industry, Management and Research from the abalone producing States plus other invited experts in abalone and management strategy evaluation.

There are R&D initiatives in most Australian fisheries and NZ to collect finer scale and more comprehensive data about abalone populations and fishing. These initiatives are also highlighted in the “Harvest Optimisation” and “Sustainability and Environment” investment platforms of the ACA Strategic Plan, within several Objectives including to “Establish management tools and models that enable targeted harvesting of fish to optimise market returns”. It is not yet clear how or what finer scale data will be used to generate the most informative fishery Performance Indicators, although MSE will provide the structure to assess this.

To maximize the value of outcomes from the proposed Workshop, the ACA needs to focus on the strategic direction of finer scale data collection, its incorporation into fishery Performance Indicators and their assessment through techniques such as MSE. Such a focus would allow the ACA to participate in the Workshop with a clear plan for R&D investment in these important directions.

Objectives

1. Determine R&D requirements relating to appropriate performance measures and indicators and the modelling of these measures and indicators
2. Identify available data, and the relevance of current research
3. Assess the commitment of management to move towards finer scale spatial management
and the associated performance measures and indicators for this shift in management
4. Identify and assess the utility of different performance indicators and the methodology for assessment against future management needs
5. Develop an application that takes a national approach to management strategy evaluation development and implementation. This should include economic, environmental, social and governance indicators.
6. Evaluate hierarchical approaches to application of PI for abalone fishery assessment
7. Provide a range of performance indicators to Haddon et al for testing within the MSE framework

Progressing the recommendations from the scoping study report for abalone marketing and promotion

Project number: 2005-241
Project Status:
Completed
Budget expenditure: $25,000.00
Principal Investigator: Dean M. Lisson
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 27 Feb 2006 - 22 Jun 2008
Contact:
FRDC

Need

Australian abalone currently enjoys a relatively strong position in the market through steady demand for its product. However, its position could be better enhanced through an industry development plan that provides strategies with which to capitalize on its position as a provider of quality abalone. Although Australia produced 50% of the world’s supply it must continue to enhance its position in the global market.

Objectives

1. To secure a majority support from the harvest and post harvest sectors of the Australian abalone fishery for a program of industry development funded by industry through a levy system.
2. Develop a draft options paper for an industry development plan based on the workshop outputs and the recommendations of the McKinna review

Final report

Author: Michael Tokley
Final Report • 2010-05-03
2005-241-DLD.pdf

Summary

The Australian abalone industry identified a clear need to continue with the work done by David McKinna and the investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market.

McKinna’s report provides a cursory look at the harvest and post harvest sectors of the industry identifying areas that could reduce the benefit of market opportunities. However, it also offers an in-depth analysis of global production, consumption and consumption trends and the position of abalone within overall seafood consumption.

The report offers strategic options to implement a program of industry development deal with issues relating to marketing and promotion that face the Australian abalone fishery.  It provides several options, but avoids prescribing exactly what the thinks the Australian abalone industry needs to do.  The only way forward is to get the majority of stakeholders to agree what should be done to achieve better outcomes. 

One of the benefits that flow from this report is that it gives anyone who reads it, a comprehensive insight into the Australian abalone industry and where it is positioned in the global market.  

According to the report the Australian abalone industry must develop a set of nationally accredited quality standards and market its products under an overarching brand or logo that unites the Australian abalone industry as one national industry; and identifies the product as being Australian in origin and superior to all other species of abalone.

The report clearly sets out the process by which industry can support a quality standard accreditation system and the development of a logo or brand for Australian abalone.

The first step toward supporting any recommendations is to hold a series of workshops to secure support from industry to invest in developing and improving itself throughout the length of the supply chain.

The objectives of the project were to secure a majority of support from the harvest and post harvest sectors of the Australian abalone fishery for a program of industry development funded by industry through a levy system and the development a draft options paper for an industry development plan based on the workshop outputs and the recommendations of the McKinna review.

Keywords: Industry consolidation, funding through a levy system,  quality and product integrity standards, logo/brand.

A scoping study on the Australian abalone industry

Project number: 2005-231
Project Status:
Completed
Budget expenditure: $79,999.00
Principal Investigator: Mike Tokley
Organisation: Abalone Council Australia Ltd (ACA)
Project start/end date: 18 Jun 2005 - 30 Jul 2006
Contact:
FRDC

Need

Australian abalone currently enjoys a relatively strong position in the market through steady demand for its product. However, its position could be better enhanced through an industry development plan that provides strategies with which to capitalize on its position as a provider of quality abalone producing 50% of the world’s supply, and with which to take the industry forward for the next twenty years.

Objectives

1. To provide and anaysis of both the harvest and post harvest sectors of the Australian abalone fishery.
2. To provide an analysis of global abalone production (audit) and markets including position of abalone within overall seafood consumption.
3. To identify those areas in which there are opportunities to enhance the position of wild caught Australian abalone in the world markets.
4. To develop strategic options to deal with the national marketing and promotion issues facing the Australian abalone industry.

Final report

Author: Michael Tokley
Final Report • 2006-10-18 • 131.16 KB
2005-231-DLD.pdf

Summary

The Australian abalone industry identified a clear need to conduct research into this area to gain knowledge, but also because there has never been such a comprehensive investigation into the Australian abalone industry, its markets, global production, abalone consumption and consumption trends and Australia’s position in the market.

The report provides a cursory look at the harvest and post harvest sectors of the industry identifying areas that could reduce the benefit of market opportunities.  However, it also offers an in-depth analysis of global production, consumption and consumption trends and the position of abalone within overall seafood consumption.  

This was conducted via focus group meetings, one-on-one interviews and a close look at the markets in South East Asia, including Hong Kong, Malaysia, Korea, China, Taiwan, Singapore and Japan.

The report promotes an overhaul of the Australian abalone industry, in particular a closed loop supply chain and a single desk selling and marketing platform.  It suggests that industry lacks cohesion with which to better position its product in the market and receive increased returns to all stakeholders.

The report offers strategic options to implement a program of industry development deal with issues relating to marketing and promotion that face the Australian abalone fishery.  It provides several options, but avoids prescribing exactly what the thinks the Australian abalone industry needs to do.  The only way forward is to get the majority of stakeholders to agree what should be done to achieve better outcomes. 

One of the benefits that flow from this report is that it gives anyone who reads it, a comprehensive insight into the Australian abalone industry and where it is positioned in the global market.  

Keywords: Closed loop supply chain, single desk selling and marketing entity, Accredited quality and product integrity standards, logo/brand.

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