138 results

Community perceptions of fishing: implications for industry image, marketing and sustainability - Secretariat file

Project number: 2001-309.90
Project Status:
Completed
Budget expenditure: $7,058.78
Principal Investigator: Kylie Dunstan
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 28 Jun 2004 - 30 Jun 2004
Contact:
FRDC

Objectives

1. To establish an appropriate advisory group (the Fisheries Social Research Advisory Group may be the appropriate group.
2. To conduct focus groups with selected sub-groups of the Australian public to serve as a basis for developing a structured survey instrument.
3. To develop the survey instrument in discussion with the advisory group, conduct a pilot test of the instrument, and administer it to a statistically representative sample of the Australian adult population (18+).
4. To identify implications of survey findings for industry communication, education and marketing activities (from answers to knowledge, perceptions, attitudes and behavioral questions).
5. To identify implications of survey findings for ESD monitoring and reporting frameworks (behavioral questions in particular).
6. To obtain data on indigenous perceptions of commercial fishing practices and conflicts between traditional and commercial fishing (from purpose designed supplementary survey).
7. In discussions with the advisory group, to develop options and strategies for addressing any negative perceptions of the industry, identifying appropriate actions, agencies to implement actions, and methods for evaluating success of implementing options.
8. To communicate overall survey results to stakeholders in a meaningful and useful form.
Adoption

FRDC sponsorships, workshops and project development (not associated with existing projects)

Project number: 1999-503
Project Status:
Completed
Budget expenditure: $19,416.00
Principal Investigator: Patrick Hone
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 7 Jul 1999 - 30 Dec 2000
Contact:
FRDC

Objectives

1. Workshops

Glossary of terms for the fishing industry

Project number: 1999-370.90
Project Status:
Completed
Budget expenditure: $16,250.00
Principal Investigator: Marty Walsh
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 29 Dec 1999 - 30 Jun 2003
Contact:
FRDC

Objectives

1. Extension

A study of seafood consumption in Perth and the development of a guide to targeted promotion

Project number: 1999-342.90
Project Status:
Completed
Budget expenditure: $1,241.44
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 12 Jun 2001 - 20 Sep 2004
Contact:
FRDC

Objectives

1. To measure and in-home and out of home consumption of seafood in Perth:* examine the species and volumes purchased by consumers* examine the factors influencing consumer decisions to buy/not buy* propose actions which can be taken to increase the sale and consumption of Australian seafoods, particularly underutilised species, in a profitable manner for both the producers and retailers.* produce a simple guide on how to target advertising to enhance seafood sales
Adoption
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