The purpose of this project is to build upon 2022-022: "Australian Food and Wine - Collaboration Group" by expanding to more key international markets, thereby promoting a collaborative industry approach to trade both domestically and internationally. The project builds upon the 'Team Australia' initiative, which is a collaborative, multi-agency approach designed to promote Australian interests abroad by uniting government, industry, and other stakeholders to work toward shared goals. Specifically, the project aims to enhance market access and trade opportunities for Australian agricultural, forestry, and fisheries exports through market product promotions in international countries.

The application addresses a cross RDC collaboration activity. Each RDC will contribute $80,000 over the 2 year timeline for the project.