The report is based on both relevant secondary research and empirical marketing knowledge as well as primary consumer research, focusing on younger consumers. The instruments used encompass in‐depth interviews, focus groups, intercept surveys and a quantitative survey. Key areas for investigation...

This project resulted in the genetic analysis to allow Australian Seafood Industries (ASI) to formulate a breeding plan for the 2014 breeding season. In addition the data analysis resulted in the prioritisation of traits by industry stakeholders resulting in an agreed focus for breeding. The...