The research videos are part of both TSIC's and IMAS's communication plans. They help develop support for our activities in Tasmania within government and the wider community. Communication is critical to engagement with stakeholders and extension of research, and short clear videos are a particularly effective tool because they can be used in many different situations.

The Sector videos on research by IMAS are structured around the 6 sector Research Advisory Groups which in turn supply priority research needs to the TasRAC. The videos are an accessible way to communicate our structures.

The videos aim to achieve the following:
1. To reach an international audience and communicate the breadth, status, opportunities, and challenges of marine resource industries in Tasmania.
2. to get recognition of fisheries research within UTAS as being a big deal. We want the UTAS hierarchy to become better informed about Fisheries and Aquaculture, and to use our videos when they've presenting overviews of UTAS.
3. To have the UTAS hierarchy excited by our research so they think we’re a good investment. Their support is important because of their large in-kind support for research on marine resources.
4. To help attract future students, research collaborators, investors in Tasmanian marine resource industries.
5. To ensure that stakeholders understand that our research is intended to have an impact. And does this successfully.