Project number: 1992-126
Project Status:
Completed
Budget expenditure: $46,245.00
Principal Investigator: Perry Smith
Organisation: Department of Agriculture, Fisheries and Forestry (DAFF) ABARES
Project start/end date: 26 Sep 1992 - 19 Sep 1995
Contact:
FRDC

Objectives

1. To assess the feasibility of adopting electronic marketing of fisheries products on the domestic market and identify the research program which would be required to implement such a system

Final report

ISBN: 0 642 22595 8
Author: P Smith Q T Tran Nick Ruello
Final Report • 1995-08-28 • 2.46 MB
1992-126-DLD.pdf

Summary

In an earlier ABARE study of the efficiency of seafood marketing (Smith and Reid 1993) it was suggested that alternative marketing arrangements have the potential to improve the efficiency of seafood marketing. Among the options canvassed was the possibility of developing electronic marketing of seafood. Electronic marketing systems may be well suited to the fishing industry's operations, particularly to domestic marketing, where the majority of product is sold in fresh chilled form, requiring the rapid movement of product, and where there are wide variations in both fishing and marketing operations.

Electronic marketing encompasses any form of marketing activity which is undertaken remotely through a computer network. Under an electronic marketing system, buyers and sellers are able to trade by offering or bidding for products through their own computers, networked to a central computer system, recording bids according to a specified sale structure. Such systems allow a large number of buyers and sellers to simultaneously participate in a sale. Electronic marketing systems have been developed and implemented for some agricultural products, such as livestock, but are not widely used at present.

The objective in this project is to identify potential applications of electronic marketing in the fishing industry, some of the likely benefits that may result, and the conditions that would need to be met for these benefits to be realised. Identifying the full extent of the potential benefits and costs of electronic marketing was outside the ambit of this study. The benefits of electronic marketing will vary widely between different user groups, and a full assessment would require detailed information on the current operations of a wide array of potential users. Similarly, the costs will be influenced by the administrative arrangements adopted in establishing the computer network and the technologies used, both of which are subject to considerable uncertainty.

Related research

Industry
PROJECT NUMBER • 2023-082
PROJECT STATUS:
CURRENT

Australian Fisheries and Aquaculture Statistics 2022

1. To maintain and improve the data base of production, gross value of production and trade statistics for the Australian fishing industry, including aquaculture.
ORGANISATION:
Department of Agriculture, Fisheries and Forestry (DAFF) ABARES
Communities
Industry