It is clear that just providing access to base line data and research reports is not what end users (industry, opinion leaders (journalists and chefs), and consumers) are after, rather the feedback is that they need material compiled, synthesised and analysed for them.

The FRDC will implement two phases of activities targeting industry and opinion leaders; and secondly consumers. The first phase will focus on presenting information in an easy accessible format. The second aims to deliver the key messages to consumers via the media and in particular regular digital content.