Project number: 2015-507
Project Status:
Completed
Budget expenditure: $157,999.86
Principal Investigator: Peter Horvat
Organisation: Fisheries Research and Development Corporation (FRDC)
Project start/end date: 31 Mar 2016 - 30 Dec 2017
Contact:
FRDC

Need

It is clear that just providing access to base line data and research reports is not what end users (industry, opinion leaders (journalists and chefs), and consumers) are after, rather the feedback is that they need material compiled, synthesised and analysed for them.

The FRDC will implement two phases of activities targeting industry and opinion leaders; and secondly consumers. The first phase will focus on presenting information in an easy accessible format. The second aims to deliver the key messages to consumers via the media and in particular regular digital content.

Objectives

1. Develop an effective electronic newsletter format to extend and engage end users in particular food service, media and seafood consumers
2. Establish and grow the audience for the electronic newsletter to 5000 subscribers

Related research

Adoption
People
Industry