Clearly the commercial fishers cannot contiune to catch mullet and only get 1980 prices. This is not economically viable. Mullet is a greatly under rated table fish and the opportunity to value add and present a product for the consumer that is ready to cook, packaged tastefully with several cooking options on the packaging is seen as a logical step.

The work that the Geraldton Fish Market has put into this is substanital and if the members of the CPFA can capitalise on this and adopt the technology and methods than we are learning from others within the industry.

We have to do something to improve the returns for the fishers otherwise we will not have a mullet meshing fishery and there is every likelihood that we will not attract the next generation of fishers as it will not be viable.