This is the final report for the Seafood CRC project (Tourist Visitation to the Sydney Fish Market: Understanding Opportunities and Leveraging Value) awarded to UniSA in November 2013. Originally, the project targeted to investigate the following objectives: To enable SFM to develop effective...

The Seafood Marketing Master Class series was developed when the Seafood CRC identified that its industry participants did not have a basic core understanding of the fundamentals of marketing. It was also identified that CRC industry participants demonstrated a lack commitment of towards marketing...