PROJECT NUMBER • 2004-404 PROJECT STATUS: COMPLETED Identification of demand drivers, distribution requirements and supply chain efficiencies to assist development of the Hiramasa Kingfish ™ (Seriola lalandi) and Suzuki Mulloway ™ (Argyrosomus hololepidotus) brands in Melbourne ORGANISATION: South Australian Marine Finfish Farmers Association Inc SPECIES Mulloway Yellowtail Kingfish