PROJECT NUMBER • 2023-207 PROJECT STATUS: COMPLETED ABFA IPA Using consumer market research to develop a branding strategy ORGANISATION: Australian Barramundi Farmers Association (ABFA) TAGS Promotion SPECIES Barramundi
PROJECT NUMBER • 2022-202 PROJECT STATUS: COMPLETED ABFA IPA: Consumer market research to underpin a brand strategy to grow category demand and support premium pricing ORGANISATION: Australian Barramundi Farmers Association (ABFA) TAGS Market Opportunities SPECIES Barramundi