33 results

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

Project number: 2016-251
Project Status:
Completed
Budget expenditure: $16,500.00
Principal Investigator: Tricia Beatty
Organisation: Intuitive Solutions
Project start/end date: 29 Sep 2016 - 29 Dec 2016
:

Need

A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.

This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign

Objectives

1. To identify through market research the understanding of the Hunter River Seafood Contamination by local residents, and regional, state-wide and national seafood consumers
2. To identify what is their confidence in NSW Government risk assessment and decision to re-open fishing in the region
3. To identify questions they have regarding safety in eating seafood sourced from the Hunter River and greater Newcastle region
4. To provide information to assist in a target seafood promotion campaign of Hunter River and Newcastle region seafood to restore confidence and repair brand damage due to the Williamtown Seafood contamination.

Final report

Author: Michael Sparks
Final Report • 2016-10-01 • 1.41 MB
2016-251-DLD.pdf

Summary

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface water, groundwaters and some fish species in nearby waterways Residents living near the base were warned to take precautions such as not eating fish or oysters from local waterways or drinking bore water. The NSW Government formed an expert panel and conducted an investigation into this issue The Expert Panel, after undertaking a major study, has advised that the levels of PFOS and PFOA within seafood in the region are at levels that provide minimal risk to most consumers Commercial and recreational fishing in the Tilligerry Creek and Fullerton Cove areas has re opened since October 1 st 2016 with an ongoing restriction on dusky flathead caught in the Hunter River for commercial fishers. A market research study was initiated to provide an estimate of the likely ‘ and ’ of this issue The research was conducted with two target groups of consumers:
o first, among Newcastle consumers (those who live within 50 km of Newcastle) and
o secondly, consumers who live 50 km 200 km from Newcastle
Industry
Industry
PROJECT NUMBER • 2017-020
PROJECT STATUS:
COMPLETED

Identification of muscle parasite in Yellowtail Kingfish (Seriola lalandi) and Mahi Mahi (Coryphaena hippurus), and determination as to the efficacy of non-invasive screening technology for the purpose of identifying infected fish in a commercial fish processing environment

Yellowtail kingfish (Seriola lalandi) and Mahi mahi (Coryphaena hippurus) are actively targeted by fishers in the warmer waters of northern NSW. Both species are becoming increasingly important to local fishers with escalating demand due to increased consumer awareness of the premium eating quality...
ORGANISATION:
Department of Primary Industries (QLD)
Blank
PROJECT NUMBER • 2018-026
PROJECT STATUS:
COMPLETED

e-fish - An Integrated Data Capture and Sharing Project

The e-fish project provides an in-depth analysis of the challenges currently experienced by fisheries agencies in data integration and sharing. The project, led by the Australian Fisheries Management Authority (AFMA) in consultation with Australia’s State and NT fisheries jurisdictions,...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
SPECIES
Industry
PROJECT NUMBER • 2019-060
PROJECT STATUS:
COMPLETED

The Detection of Ciguatera Toxins in NSW Spanish Mackerel

Ciguatera Poisoning (CP) is an illness through the consumption of fish containing naturally occurring toxins, and is considered a high risk for Australian seafood safety. Ciguatoxins (CTXs) are produced by benthic microalgae (Gambierdiscus spp). In Australia, CP cases are related to fish caught in...
ORGANISATION:
University of Technology Sydney (UTS)
TAGS
Environment

Valuing WA smaller commercial fisheries across the supply chain

Project number: 2022-038
Project Status:
Completed
Budget expenditure: $149,681.00
Principal Investigator: Anders Magnusson
Organisation: BDO EconSearch
Project start/end date: 18 Oct 2022 - 24 Aug 2023
:

Need

The proposed study will produce information about the supply-chain economic contribution of selected small scale fisheries in Western Australia, as well as a method that can be applied to making these estimates for other fisheries.

The proposed approach includes making three separate estimates of the supply-chain contribution of selected fisheries using three different levels of information: (1 – minimal cost) published fishery production data and a regional economic model that describes inter-regional flows using published statistical data, (2 – minimum consultation) the same as 1 but also including a workshop with key stakeholders to inform the assumptions, and (3 – maximum data) the same as 2 but also collecting primary data from businesses along the supply-chain. As such, the estimates produced for the selected fisheries using approach 3 will be of high quality and the recommended method described in the guidelines will be informed by a comparison of the cost and performance of undertaking the analysis using each level of information.

Three approaches to obtain supply chain data will be utilised and compared in this project. Below summarises the set of data sources within each approach.

Minimal cost approach
Fishery production statistics: Published production statistics (State of the Fisheries 2020/21*) or data request to DPIRD
Fishery financials and employment: Published profiles (if available) or matched fisheries (as per 2017-210)
Supply-chain flows: Analysis of regional input-output tables, taken as given
Supply-chain financials and employment: Analysis of regional input-output tables

Minimal consultation approach
Fishery production statistics: Published production statistics (State of the Fisheries 2020/21*) or data request to DPIRD
Fishery financials and employment: Published profiles (if available) or matched fisheries (as per 2017-210)
Supply-chain flows: Estimated by workshop with stakeholders, starting from input-output table estimates
Supply-chain financials and employment: Analysis of regional input-output tables

Maximum data approach
Fishery production statistics: Published production statistics (State of the Fisheries 2020/21*) or data request to DPIRD
Fishery financials and employment: Primary data
Supply-chain flows: Primary data
Supply-chain financials and employment: Primary data

* Newman, S.J., Wise, B.S., Santoro, K.G. and Gaughan, D.J. (eds) 2021, Status Reports of the Fisheries and Aquatic Resources of Western Australia 2020/21: The State of the Fisheries, Department of Primary Industries and Regional Development, Western Australia.

Key to estimating the supply-chain flows for the low-data approaches, we will apply the direct coefficients from input-output tables within our RISE models to the value of each fishery to estimate the value of each node of the supply chain for each fishery. The input-output model tells us for each dollar of sales from the fishing sector there are sales to other sectors (i.e. processing, wholesale trade, retail trade, food services). Subsequently, those sectors also have sales to other sectors. By applying these coefficients in sequence we can estimate the value of each node of the supply chain. Data for input-output models are held by BDO and ultimately sourced from publications by ABS, RBA, ATO and other public organisations.

Under the minimal consultation approach, we will refine the supply-chain map developed under the minimal cost approach by eliciting judgement by key stakeholders. These stakeholders will have an idea of the size of the supply chain nodes and will be able to confirm or adjust the values according to their knowledge.

Under the maximum data approach, we will interview businesses along the supply chain in order to collect data to value each supply chain node. We will elicit the value of each business and the number and size of businesses at each node. Information on the number and approximate size of businesses at each supply chain node will be sought from industry participants at the workshop. Contact details for businesses willing to be involved in the interview process with also be sought at the workshop.

Objectives

1. To recommend a method to map and value the supply chain of small scale fisheries in WA and to estimate the economic contribution at each node of the supply chain, including options for addressing gaps in data availability.
2. To develop an extension to the Australian Fisheries and Aquaculture Industry 2017/18 Practitioner Guidelines, for assessing supply chains and economic contributions of small-scale fisheries.

Final report

ISBN: 978-0-6458962-0-6
Author: BDO EconSearch
Final Report • 2023-09-01 • 1.62 MB
2022-038-DLD.pdf

Summary

This study aimed to produce information about the economic contribution of the supply chain of selected small-scale fisheries in Western Australia (WA), as well as a method that can be applied to making these estimates for other fisheries. Substantial research has been completed to estimate the economic contribution of commercial fisheries to Australia and its regional communities, and to produce guidelines that practitioners can apply to update and regionalise these estimates. However, past research has largely focused on the ‘upstream’ activity (the flow-on effects from commercial fishing from expenditure on inputs to fishing and expenditure of income derived from fishing). Little work has been done to describe the ‘downstream’ activity (what happens to the seafood product throughout the supply chain after it has been landed, that is, as the product moves from the point of landing to final consumers), the focus of this study. This study makes three separate estimates of the economic contribution of a selection of case study fishery supply chains using three different levels of information. It then compares the sets of results for each case study to make conclusions about the quality versus cost of the approaches. 
Communities
PROJECT NUMBER • 2017-098
PROJECT STATUS:
COMPLETED

Southern Bluefin Tuna: Changing The Trajectory

Life on the Line is the true story of the Southern Bluefin Tuna, its biological traits and its history of exploitation and most recently its recovery. This documentary covers how research, managers and the fishing industry - commercial and recreational have contributed to the recovering status of...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
Industry
PROJECT NUMBER • 2018-087
PROJECT STATUS:
COMPLETED

Maximising the value of the NSW Longfin Eel catch through a whole of supply chain approach - Stage 1

Following a dramatic drop in demand for live wild-caught eels (Longfin Eel, Anguilla Reinhardtii) to be exported from NSW to China, fishing efforts have significantly reduced, and the fishery is now classed as underutilised. At the same time, there is a global shortage of eels, with demand...
ORGANISATION:
Honey and Fox Pty Ltd
View Filter