33 results

Market study to assist target seafood marketing campaign to restore consumer confidence after Hunter River fishing closure due to contamination

Project number: 2016-251
Project Status:
Completed
Budget expenditure: $16,500.00
Principal Investigator: Tricia Beatty
Organisation: Intuitive Solutions
Project start/end date: 29 Sep 2016 - 29 Dec 2016
Contact:
FRDC

Need

A promotional campaign strategy is now being discussed and implemented (shortly) to establish consumer confidence in seafood sourced from the Hunter River and greater Newcastle regions. Marketing research is needed to ensure that this campaign is effective in addressing consumer concerns and restoring consumer confidence.

This research will then define the target audience, the key messages that must be addressed, and any additional details that will ensure an effective promotional campaign

Objectives

1. To identify through market research the understanding of the Hunter River Seafood Contamination by local residents, and regional, state-wide and national seafood consumers
2. To identify what is their confidence in NSW Government risk assessment and decision to re-open fishing in the region
3. To identify questions they have regarding safety in eating seafood sourced from the Hunter River and greater Newcastle region
4. To provide information to assist in a target seafood promotion campaign of Hunter River and Newcastle region seafood to restore confidence and repair brand damage due to the Williamtown Seafood contamination.

Final report

Author: Michael Sparks
Final Report • 2016-10-01 • 1.41 MB
2016-251-DLD.pdf

Summary

In early September 2015 the discovery of a chemical contamination around the Williamtown RAAF base in the NSW Hunter Valley was made public The NSW Environment Protection Authority warned that chemicals perfluorooctane sulfonate ( and perfluorooctanoic acid ( had been found in surface water, groundwaters and some fish species in nearby waterways Residents living near the base were warned to take precautions such as not eating fish or oysters from local waterways or drinking bore water. The NSW Government formed an expert panel and conducted an investigation into this issue The Expert Panel, after undertaking a major study, has advised that the levels of PFOS and PFOA within seafood in the region are at levels that provide minimal risk to most consumers Commercial and recreational fishing in the Tilligerry Creek and Fullerton Cove areas has re opened since October 1 st 2016 with an ongoing restriction on dusky flathead caught in the Hunter River for commercial fishers. A market research study was initiated to provide an estimate of the likely ‘ and ’ of this issue The research was conducted with two target groups of consumers:
o first, among Newcastle consumers (those who live within 50 km of Newcastle) and
o secondly, consumers who live 50 km 200 km from Newcastle
Industry
Industry
PROJECT NUMBER • 2017-020
PROJECT STATUS:
COMPLETED

Identification of muscle parasite in Yellowtail Kingfish (Seriola lalandi) and Mahi Mahi (Coryphaena hippurus), and determination as to the efficacy of non-invasive screening technology for the purpose of identifying infected fish in a commercial fish processing environment

Yellowtail kingfish (Seriola lalandi) and Mahi mahi (Coryphaena hippurus) are actively targeted by fishers in the warmer waters of northern NSW. Both species are becoming increasingly important to local fishers with escalating demand due to increased consumer awareness of the premium eating quality...
ORGANISATION:
Department of Primary Industries (QLD)
Blank
PROJECT NUMBER • 2018-026
PROJECT STATUS:
COMPLETED

e-fish - An Integrated Data Capture and Sharing Project

The e-fish project provides an in-depth analysis of the challenges currently experienced by fisheries agencies in data integration and sharing. The project, led by the Australian Fisheries Management Authority (AFMA) in consultation with Australia’s State and NT fisheries jurisdictions,...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
SPECIES
Industry
PROJECT NUMBER • 2019-060
PROJECT STATUS:
COMPLETED

The Detection of Ciguatera Toxins in NSW Spanish Mackerel

Ciguatera Poisoning (CP) is an illness through the consumption of fish containing naturally occurring toxins, and is considered a high risk for Australian seafood safety. Ciguatoxins (CTXs) are produced by benthic microalgae (Gambierdiscus spp). In Australia, CP cases are related to fish caught in...
ORGANISATION:
University of Technology Sydney (UTS)
Communities
PROJECT NUMBER • 2022-038
PROJECT STATUS:
COMPLETED

Valuing WA smaller commercial fisheries across the supply chain

This study aimed to produce information about the economic contribution of the supply chain of selected small-scale fisheries in Western Australia (WA), as well as a method that can be applied to making these estimates for other fisheries. Substantial research has been completed to estimate the...
ORGANISATION:
BDO EconSearch
Communities
PROJECT NUMBER • 2017-098
PROJECT STATUS:
COMPLETED

Southern Bluefin Tuna: Changing The Trajectory

Life on the Line is the true story of the Southern Bluefin Tuna, its biological traits and its history of exploitation and most recently its recovery. This documentary covers how research, managers and the fishing industry - commercial and recreational have contributed to the recovering status of...
ORGANISATION:
Australian Fisheries Management Authority (AFMA)
Industry
PROJECT NUMBER • 2018-087
PROJECT STATUS:
COMPLETED

Maximising the value of the NSW Longfin Eel catch through a whole of supply chain approach - Stage 1

Following a dramatic drop in demand for live wild-caught eels (Longfin Eel, Anguilla Reinhardtii) to be exported from NSW to China, fishing efforts have significantly reduced, and the fishery is now classed as underutilised. At the same time, there is a global shortage of eels, with demand...
ORGANISATION:
Honey and Fox Pty Ltd
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