The WISA Power Up Breakfast at Seafood Directions is WISA's premier event. In 2022, the event was sold out within a few weeks of tickets online and we had a long waiting list. An important drawcard for the event was the high profile journalist Annabel Crabb as the keynote speaker (funded by FRDC as part of project 2018-174) who delivered a strong gender equality message while being highly entertaining. WISA received feedback that Power Up was one of Seafood Directions top events.