The FRDC Communications team has identified a need to engage with our research partners in more frequent and positive ways. Through discussions between FRDC's research and investment team and FRDC's stakeholder engagement team, it was decided that Seafood Directions 2024 and 2026 provided an excellent opportunity as an event platform to engage with our research partners to build capability and capacity.

EVENT
The FRDC FishTank campaign has been created to help researchers undertaking FRDC projects communicate their research outputs in creative and engaging ways. The FishTank campaign will encourage our research partners to think more deeply about the way they communicate their research and provide training for them to develop engaging and creative research presentations that will be delivered at Seafood Directions 2024. The costs of the FishTank campaign will be covered by FRDC and include professional presentation training by Scientell to advance the finalists’ research communications skills in unique and innovative ways. The aim of this project is to help researchers develop innovative presentations that will boost audience engagement and help extend the research to other relevant audiences, after Seafood Directions. In discussion and agreement with the FRDC Research Portfolio Managers, FRDC FishTank finalists may be able to use their Seafood Directions FishTank presentation to replace a milestone report from their FRDC Project.

The FishTank campaign will help build communication capability and capacity to enable change in the way research is presented and perceived. Participants supported by a 2024 Seafood Directions bursary or similar (including NSILP, ARLP, or Nuffield) will not be eligible to receive travel assistance via this project. Recipients of a 2024 FishTank bursary will not be eligible for 2026 FishTank bursaries.

PROCESS
Prior to the FishTank campaign being announced, an EDM (see EDM and other communication outputs in attached Strategic Plan Seafood Directions 2024 FRDC FishTank), will be sent to all FRDC current Principal Investigators, inviting them to submit a pitch video to FRDC for a chance to be part of this project. The EDM will outline the pitch video requirements, i.e. Researchers to provide a 3 to 5-minute ‘mock-up’ presentation pitch, which showcases at least three different innovative and creative communication executions (e.g. pictures, video, animations, props).

The group of individuals who can assess all applications throughout the entire process includes:
- Crispian Ashby (GM Research and Investment)
- Chris Izzo (Senior Research Portfolio Manager)
- Deepika Satchithananthan (Research Portfolio Manager)
- Ben Jones (Research Portfolio Manager)
- Kylie Dunstan (GM Stakeholder Engagement)
- Sally Roberts (C&C Portfolio Manager)
- Sue Rana (Corporate Affairs Manager)

PI’s will have four weeks from the first EDM being sent out to submit their applications. The selection panel will have two weeks to assess all applications. All applicants will be notified if they were successful or not. FRDC’s Managing Director, Patrick Hone, may also record a video snippet, that could be attached and promoted to PIs through the EDM. This could be part of two follow-up EDM’s sent prior to the public FishTank campaign announcement.

PROCESS FOR FRDC FISHTANK FINALISTS
After assessing and determining the six successful pitches, applicants will be notified followed by a an EDM outlining:
- Allocated budget $4,000 pp (up to $2,000 AUD for travel/accommodation & $2,000 AUD for materials)
- Training information (who the provider is, the dates & the format [online or in-person] - PI’s will be given 4 weeks to do this training.
- The email will also provide instructions on how to finalise their successful bursary application in fishnet. Each researcher will enter into an individual bursary agreement, so that FRDC can pay their bursary.

The bursary agreement will also stipulate that successful researchers will engage with bursary finalists for 12 months after Seafood Directions to provide guidance on future similar initiatives.

TRAINING INFORMATION
Principal Investigators will be asked to work with Scientell to complete a science presentation training program. This offer can be extended to a member of the PI’s project team. However, if they extend this offer to a project team member only this person can present as a finalist at FRDC FishTank. A PI and a research team member cannot BOTH complete the training, it can only be undertaken by one person within a project team.

BUDGET SUMMARY
Accommodation and travel up to $2,000 x 6 = $12,000
Material Cost up to $2,000 x 6 = $12,000
Training budget = $6,000
Contingency (~8-10%) = $2,500
Budget = $32,500 per event (SD 2024 and SD 2026 - 2 total)

NOTE: see a more in-depth plan and link to all communication outputs in an attached document to this application, called Strategic Plan Seafood Directions 2024 FRDC FishTank

The uptake of best practice approaches in fisheries and aquaculture is influenced by factors that inhibit or enable behaviour change, including psycho-sociological factors (i.e. how change or approaches are framed).
Previous FRDC research has indicated a need to identify how and where behavioural insights/interventions – which draw on psycho-sociological factors such as cognitive biases, social norms, and emotions – can be used to steer behaviour change towards preferred outcomes (e.g. stewardship, safety) in marine sectors. This project builds on current and emerging research on behaviour change in fisheries and aquaculture to consolidate a review of published literature and available grey literature and R&D (from academic and industry domains, including recent FRDC projects relating to behaviour change) that has identified psycho-sociological factors influencing behavioural change. The aim of this literature review is to identify the types of behavioural interventions that can (or potentially, cannot) achieve preferred outcomes for fishing and aquaculture sectors in Australia. Specifically, the review seeks to explore i) which kinds of behavioural interventions can be effective in achieving positive change, ii) where (and just as importantly, where not) these interventions may be applied in fisheries and aquaculture sectors, iii) identify (potential) limitations of interventions, and to iii) bring these findings together to inform and underpin development of two relevant and engaging training webinars and associated resource materials, and iv) make recommendations for further focused trials/intervention research which could be undertaken to further support and expedite desired outcomes in Australian fisheries and aquaculture.

There is rapidly growing interest in the development, application and evaluation of behavioural interventions and they show great potential, however, they are also complex to design, test, and implement. Individuals are more likely to change their behaviours if they have the necessary skills and perceive they can do so (capability), if their environment (physical as well as social) provides an opportunity to do so (opportunity), and if they are motivated to achieve a particular endpoint through this behaviour (motivation), either through conscious decision-making or automatic processes, such as momentary cues. Further, the use of behavioural interventions has not been without critique, with concerns about ethics, manipulation, or risk to human agency. There are also concerns about the effectiveness of behavioural interventions, which may derive from several reasons: for example, due to misunderstanding the behaviour that is intended to be changed and the expected response by the audience. A behavioural intervention will be ineffective if the messaging or delivery causes confusion or if it only has a short-term effect. Some interventions can cause unintended consequences or compensating behaviours resulting in no net effect. These reasons highlight the importance of appropriate contextual understanding and well-defined outcomes for the design of effective behavioural interventions.

There are also different avenues for intervention beyond cognitive biases: education, persuasion, incentivisation, coercion, training, restriction, environmental restructuring, modelling and enablement, and the framing and implementation of these can differ depending on who the intervention is targeted at and under what context. Targeting behaviours in fisheries and aquaculture may enhance engagement and sustainable changes in the longer term (e.g. via development of new social norms), but to achieve this, changes in the determinants of behaviour are required. Actions (e.g. citizen science projects, local management practices), feelings, values (e.g. connectedness to oceans, the realisation of links between ocean health and human health) and social norms are embedded in and influenced by, local environments and social spheres that can transcend geographical boundaries. Our project will explore these nuances and convey concise summaries of behaviour change interventions for end-users via webinars, fact sheets, a simple decision tree tool (described below) and several short videos. The project intentionally has a broad focus (across fisheries and aquaculture sectors) in its review and outputs, as it is designed to equip potential developers and implementers of behavioural interventions with the skills and knowledge to do so in their own unique context. However, we will engage with industry partners (including FRDC extension officers and the industry advisory groups) to specifically ensure that the knowledge and tools produced (i.e. extension products) will be accessible and adaptable to the diversity of relevant contexts across these sectors - and useful for end-users seeking to motivate behaviour change whilst still retaining industry trust and engagement.

The project brings together necessary interdisciplinary research expertise (details outlined below) in the fields of behavioural economics, resource and fisheries economics, socio-ecology, fisheries ecology, science communication and cognitive psychology. In addition, the transdisciplinary potential of this project will be achieved via collaboration with a research advisory panel (to ensure rigorous research outcomes) and an industry level advisory panel (to ensure that the results and suggested interventions/activities are fit-for-purpose and accessible to the sector). Working with these panels (which would ideally include FRDC partners), we will ensure that the research is co-designed – and thus, project outputs are fit-for-purpose/context. Our team’s existing collective research on adoption and uptake of interventions clearly shows that engaging and involving end-user at creation stages increases uptake of results – hence, the value of our industry advisory panel. In addition, by engaging with industry leaders, we will create industry champions for the project who may assist with the dissemination of outputs. Together, the advisory groups will help to further define/adapt the scope of the project to achieve impact.

Overall, these collaborations and contributions will ensure that this project will deliver a comprehensive and industry-relevant overview of current understanding of behaviour change interventions, that addresses end-users’ identified needs, and that inspires community trust, in formats that are palatable and accessible to them and the fisheries and aquaculture sectors more broadly..