2 results
Adoption
PROJECT NUMBER • 2019-078
PROJECT STATUS:
COMPLETED

Fishing for change: A social marketing approach to reduce the recreational harvest of Snapper and Pearl Perch in Queensland

The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
ORGANISATION:
Currie Communications
Environment
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Research

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