The ‘Fishing for Change’ project used a social marketing approach that engaged stakeholders to codesign, implement and evaluate solutions to voluntarily change people’s recreational fishing behaviour.
This research project aimed to develop an engagement strategy that would assist the Southeast Queensland (SEQ) wild catch commercial fishing industry to gain social acceptance, or a Social Licence to Operate (SLO). SLO is needed to maintain access to the resource and market confidence.
A scan of...