6 results

Consumer and market data to inform Love Australian Prawns 2021-22

Project number: 2020-098
Project Status:
Completed
Budget expenditure: $68,300.00
Principal Investigator: Rachel King
Organisation: Australian Council of Prawn Fisheries Ltd (ACPF)
Project start/end date: 4 Jan 2021 - 30 Nov 2021
Contact:
FRDC
SPECIES

Need

Commercial in confidence. To know more about this project please contact FRDC.

Objectives

Commercial in confidence
Industry
PROJECT NUMBER • 2017-087
PROJECT STATUS:
COMPLETED

Australian Prawn education for retail and consumers

This report presents the methods used to assist consumers to overcome barriers to consumption of Australian prawns. The report details the outputs, and any available metrics, in market channels including retail, food service and directly with consumers about prawns, including: species, regions,...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Blank
PROJECT NUMBER • 2016-412
PROJECT STATUS:
COMPLETED

ACPF IPA: Australian wild caught prawn sector RD&E management and communication

This project enabled the Australian Council of Prawn Fishers to coordinate, commission and extend its RD&E investments under the 2016 2020 Industry Partnership Agreement with FRDC. The report documents the process and plans behind each of the IPA’s programs: Community...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)
Adoption
PROJECT NUMBER • 2016-272
PROJECT STATUS:
COMPLETED

Love Australian Prawns evaluation using consumer research, sales data and market insights

Having commissioned Brand Council to review Love Australian Prawns (LAP) strategy and outputs and the University of Sunshine Coast to compare LAP consumer perception and awareness to previous years, the Australian Council of Prawn Fisheries Ltd (ACPF) and the Australian Prawn Farmers’...
ORGANISATION:
Australian Council of Prawn Fisheries Ltd (ACPF)

Seafood CRC: Australian Council of Prawn Fisheries - R&D planning, implementation, extension and utilisation

Project number: 2010-745
Project Status:
Completed
Budget expenditure: $199,794.73
Principal Investigator: Annie Jarrett
Organisation: Australian Council of Prawn Fisheries Ltd (ACPF)
Project start/end date: 31 Aug 2010 - 30 Jul 2013
Contact:
FRDC
SPECIES

Need

The Australian prawn wild catch sector has had significant decline with the financial crisis in Australia. The industry comprises of more than 1000 small businesses throughout Australia with little or no capacity to coordinate investment in and manage industry development. Recovering lost industry value and delivering future growth is contingent upon coordinated investment in industry development at the whole of industry level.

The ACPF is now established and well positioned with the CRC to implement its strategic plan and to integrate R&D work across all stakeholders under its leadership. Two distinct needs are involved in any consideration of better national R&D co-ordination for the prawn sector:
1. The strategic issues of R&D prioritization, funding and the linkages to (and support for) both industry development plans and Government objectives of industry development.
2. The operational issues of facilitating effective communication and coordination at all levels (industry/researchers, among researchers, among industry, FRDC and researchers, etc).

Objectives

1. To facilitate the prawn industry participation in Seafood CRC projects and the extension and utilization of the project results, particularly in relation to the development of new products and new markets.
2. To coordinate the planning, implementation, and reporting of R&D projects conducted by the Seafood CRC to achieve the outcomes specified in the ACPF Strategic Plan.
3. To establish, by December 2012, a mechanism by which the ACPF can fund its own R&D coordination and communication activities.

Final report

ISBN: 978-0-9808007-6-0
Author: Graeme Stewart
Final Report • 2015-03-16 • 397.20 KB
2010-745-DLD.pdf

Summary

This project aimed to facilitate prawn industry participation in Seafood CRC projects and the extension and utilisation of the project results, particularly in relation to the development of new products and new markets. The planning, implementation and reporting of R&D projects conducted by the Seafood CRC was coordinated to achieve the outcomes specified in the ACPF Strategic Plan.

Selection of R&D projects to be undertaken by the Seafood CRC was determined by a Research Subcommittee established by the ACPF. The output of many early projects identified gaps and set priorities for subsequent research projects. The research and extension manager facilitated communication with the industry to encourage implementation and adoption of research outcomes.

The early projects identified these areas as having the greatest potential to provide enduring benefits for the Australian wild caught prawn industry were Value Chain Analysis, Quality Assurance and the National Prawn Marketing Strategy. These projects have breathed new life and enthusiasm into the industry. Through the uptake of the outcomes of these three areas of Seafood CRC projects, the outcomes of other lesser known Seafood CRC projects (such as nutritional profiles) are being disseminated and adopted by the industry.

Australian Council of Prawn Fisheries research & development and strategic plan

Project number: 2005-308
Project Status:
Completed
Budget expenditure: $91,500.00
Principal Investigator: Samara L. Miller
Organisation: Australian Council of Prawn Fisheries Ltd (ACPF)
Project start/end date: 19 Apr 2006 - 1 Oct 2007
Contact:
FRDC
SPECIES

Need

Given the state of development of the Australian prawn fisheries, a coordinated plan across the fisheries can better facilitate a national industry development strategy, while not detracting from responsibility for, or research supporting, stock sustainability issues.

A lack of integration of R&D and other work across stakeholders, States, and Australia exists. This is in part because the industry does not have a strategy with clearly defined R&D needs and priorities to guide investment and activity.

Two distinct needs are involved in any consideration of better national co-ordination for the southern rock lobster sector:

1.The strategic issues of prioritization, funding and the linkages to (and support for) both industry development plans and Government objectives of industry development.

The goals of industry development are common to both Government and industry. There are certainly issues to be addressed in the type of research and development that is needed to ensure growth opportunities are captured, efficiency and cost-effectiveness of such activities and that adequate funding is secured.

The next essential step is the development of a plan that supports and guides development. This is clearly an industry responsibility with Government facilitating and operating within the management boundaries that have been set to ensure resource sustainability.

2.The operational issues of facilitating effective communication and coordination at all levels (industry/researchers, among researchers, among industry, FRDC/researchers etc).

There are clear benefits (efficiencies, cost savings, potential synergies and new economic activity) to be gained in improving the communication and co-ordination in relation to prawn industry development. These opportunities for enhanced communication and co-ordination exist on a number of levels:
a. among researchers
b. between researchers and other related disciplines
c between industry and researchers and government managers
d. between the existing lobster subprograms and researchers and industry.
e. between industry bodies and
f. Seafood Services Australia.

These benefits are in offer both within States and across the States. The benefits will not be captured without a strategic and coordinated approach to developing the species. An industry Strategic Plan offers the logical mechanism to support the industry as it increasingly turns its endeavours to development beyond sustainability.

Objectives

1. Establish an Australian Prawn Fisheries Research and Development and Strategic plan
2. Ensure effective communication and consultation across the industry about the establishment the plan

Final report

ISBN: 978-0-646-47700-8
Author: Samara Miller
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